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Beyond Greatness – Jane Fernandez, FIFA Women’s World Cup 2023 - SPORTS GEEK REPLAY

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Going Beyond Greatness: Inspiring Achievements

This chapter emphasizes the goal of inspiring everyone to go beyond their limits and achieve greatness, both in sports and in their everyday lives. It discusses the development of the tournament's brand and theme and the importance of carrying key messages from the bid into the tournament. It also touches on creating a culture of operational excellence, attracting football fans, and engaging with mainstream Australia and New Zealand.

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