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Beyond Greatness – Jane Fernandez, FIFA Women’s World Cup 2023 - SPORTS GEEK REPLAY

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Expanding the Footprint and Wrapping Up

This chapter discusses the success of expanding the footprint of the tournament and the intersection between sport, art, music, culture, and business. It also talks about the wrap-up process after a major tournament, including team departures, knowledge transfer, and capturing learnings for future improvements.

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