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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Stadium Technology Enhancing The Fan Experience – Costa Kladianos, San Francisco 49ers - SPORTS GEEK REPLAY
Dec 28, 2023
41:17
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Costa Kladianos, Head of Technology of San Francisco 49ers, discusses the importance of technology in enhancing fan experience and streamlining operations. They touch on topics like AI's potential in predicting fan experience, upgrading Wi-Fi, improving sweet and club experiences, and utilizing AR and AI for fan engagement. They also explore the value of learning and collaboration in the sports industry and highlight the significance of technology in sports stadiums.
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Quick takeaways
- Technology provides coaches and staff with additional tools and insights to make better decisions, not to replace them.
- AI and AR can personalize the fan experience, reduce waiting times, and provide real-time information in sports stadiums.
Deep dives
The Role of Technology in Shaping the Future of Sports
Costa Cladianos, EVP and Head of Technology at the San Francisco 49ers, discusses the importance of technology in sports and how it is shaping the future. Costa emphasizes that technology is not meant to replace coaches or staff but to provide them with additional tools and insights to make better decisions. He also talks about the need for a world-class team to support and implement technology strategies.
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