Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jan 23, 2024 • 45min
Community Engagement: Giving Back and Making a Difference - Avan Lee, Hurricanes Rugby
In this Sports Geek interview with Sean Callanan, Avan Lee, CEO of the Hurricanes Rugby, discusses the importance of community engagement, the development of women's rugby, and the impact of grassroots connections in building a fan base. Show notes - https://sportsgeekhq.com/podcast/avan-lee-hurricanes-rugby/
Jan 17, 2024 • 7min
Diverse Revenue Streams - Catherine Carlson
In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Carlson, who was at the Philadelphia Eagles when episode 299 was recorded. They discuss the strategy behind revenue growth and the development of new revenue opportunities. Show notes - https://sportsgeekhq.com/podcast/throwback/diverse-revenue-streams-catherine-carlson
Jan 16, 2024 • 49min
The Power of Alignment: Content, Product, and Marketing - Drew Crisp, Liverpool FC
In this Sports Geek interview with Sean Callanan, Drew Crisp from Liverpool Football Club discusses the challenges of measuring digital engagement, the importance of authentic and long-term partnerships, and the significance of understanding and serving fans. Show notes - https://sportsgeekhq.com/podcast/drew-crisp-liverpool-fc/
Jan 10, 2024 • 50min
Sports Geek Amplify Replay - StatsPerform
In this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform
Jan 9, 2024 • 40min
Sports Geek Amplify Replay - SponsorCX
In this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX
Jan 8, 2024 • 48min
Sports Geek Amplify Replay - SeatGeek
In this Sports Geek Amplify episode, Jeff Ianello, Chief Head of Sales North America, talks about SeatGeek's commitment to enhancing the fan experience through innovative ticketing technology solutions. For more details - SportsGeekAmplify.com/SeatGeek
Jan 7, 2024 • 32min
Sports Geek Amplify Replay - Extenet
In this Sports Geek Amplify episode, Jeff Alexander, SVP Field Operations at Extenet, explains how private wireless networks can help sports stadiums meet the growing technology demands. To learn more, visit SportsGeekAmplify.com/Extenet
Jan 6, 2024 • 48min
Sports Geek Amplify Replay - Trajektory
In this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory
Jan 5, 2024 • 1h 1min
Developing Connections With New Fans – Nilay Shah, New York Giants - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (from Nov 2022 - 311). Nilay Shah, SVP of Marketing and Brand Strategy at New York Giants discuss developing content to attract new fans, why fans love retro uniforms and how sponsorship has evolved. For more - https://sportsgeekhq.com/podcast/nilay-shah-new-york-giants/
Jan 4, 2024 • 54min
Importance Of Sustainability In Sports - Aileen McManamon, 5T Sports - SPORTS GEEK REPLAY
SPORTS GEEK REPLAY (from Nov 2022 - 311). Aileen McManamon from 5T Sports discusses the importance of sustainability in the sports industry and why it is a growing sponsorship segment for sports in this episode of Sports Geek. Show notes - https://sportsgeekhq.com/podcast/aileen-mcmanamon-5tsports
