Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

SPORTS GEEK REPLAY (from Nov 2022 - 311). In this Sports Geek podcast episode, James Johnson, CEO of Football Australia, chats with Sean Callanan about his journey into the sports business, growing up playing football in a small Queensland community town, and his passion for player rights. Johnson shares his experience working at the Asian Football Confederation and establishing the Professional Football Department at FIFA. He emphasizes the importance of community and understanding player needs in developing the sport. Show notes -  https://sportsgeekhq.com/podcast/james-johnson-football-australia/

SPORTS GEEK REPLAY (from Nov 2022 - 311). Learn about digital and marketing in this chat with Dan LaTorraca from the Carolina Hurricanes including how use humour and banter to bring your fans closer (while firing up your rivals). Show notes -  https://sportsgeekhq.com/podcast/dan-latorraca-carolina-hurricanes/

In this Sports Geek interview with Sean Callanan, Tommy Greer from South East Melbourne Phoenix chats about the successful growth of the franchise post-COVID, attracting big-name athletes as owners, and stepping from playing to front office.  Show notes - https://sportsgeekhq.com/podcast/tommy-greer-south-east-melbourne-phoenix

In this Sports Geek interview with Sean Callanan, Jacob Rosen from the Memphis Grizzlies discusses improving the fan experience, utilising AI and technology, and promoting a fan-centric approach through data analytics. Show notes - https://sportsgeekhq.com/podcast/jacob-rosen-memphis-grizzlies/

In this Sports Geek interview with Sean Callanan, Jennifer van Dijk from SUPERPLASTIC shared insights on the importance of creativity, customising collaborations, and using data to understand audience preferences across sports, art & entertainment. Show notes - https://sportsgeekhq.com/podcast/jennifer-van-dijk-superplastic/

In this Sports Geek interview with Sean Callanan, Reuben Williams from Sports Grad shares insights on how to break into the sports industry, the significance of networking and community, and the development of Sports Grad as a platform for connecting professionals in the sports business. Show notes - https://sportsgeekhq.com/podcast/reuben-williams-sportsgrad/

In this Sports Geek interview, Dan Butterly, Commissioner for The Big West, discusses the importance of parity in college sports, the impact of NIL on NCAA sports and ensuring the best experience for Big West student-athletes. Show notes - https://sportsgeekhq.com/podcast/dan-butterly-the-big-west/

G.M. Ciallella from Anaheim Ducks discusses advertising strategies, testing new platforms, and driving revenue through digital marketing. They explore the transition from traditional to digital marketing, the challenges of choosing platforms, collaborating with different teams, and the importance of revenue focus in building a team's capacity. They also share their love for attending sports events and exploring unique food offerings, as well as the impact of advertising platforms and recommendations for unique sports content.

Lewis O'Flynn, an expert in sponsorship, discusses creating immersive fan experiences and advancing stadium technology. They also explore the decline of Twitter engagement in sports conversations and the success of utilizing LinkedIn for event promotion. The chapter highlights the evolution of stadiums in social media, focusing on Instagram's role in inspiring fans and providing event information.

In this Sports Geek interview, Dean Bosnich from NRL chats about player development, why kids shouldn’t specialise in sports, and the importance of providing opportunities for all levels of rugby league participation. Show notes -  https://sportsgeekhq.com/podcast/dean-bosnich-national-rugby-league/