Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Feb 27, 2024 • 37min
Super Bowl Recap: Kelce, SpongeBob and more Green Hat action
On this podcast solo by Sean, he discusses his adventures in content creation and capture during the NFL Pro Bowl Games and Super Bowl for @NFLAUNZ. He also dives into their strategies for maximising media coverage, dealing with technical challenges, and the tools they used to ensure a successful event. Show notes - https://sportsgeekhq.com/events/super-bowl-lviii-recap/
Feb 21, 2024 • 5min
How technology continues to change the live experience, Steve Sammartino
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Sammartino, who is a Futurist & Keynote Speaker. They discuss how technology will change the live experience. Show notes - https://sportsgeekhq.com/podcast/throwback/how-technology-continues-to-change-the-live-experience-steve-sammartino
Feb 20, 2024 • 1h 20min
Growth in F1, Fans & Investors - Anthony Macri, BWT Alpine F1
In this Sports Geek interview with Sean Callanan, Anthony Macri from the BWT Alpine F1 team discusses his unique sports business career spanning the globe across basketball and now Formula 1. Show notes - https://sportsgeekhq.com/podcast/anthony-macri-bwt-alpine-f1/
Feb 14, 2024 • 8min
Data infrastructure is the foundation for your success, Neda Tabatabaie
In this Sports Geek Throwback episode, Sean Callanan interviews Neda Tabatabaie, who is now Senior Vice President, Business Analytics & Technology at San Jose Sharks. They discussed setting up your data infrastructure as a foundation for your success. Show notes - https://sportsgeekhq.com/podcast/throwback/data-infrastructure-is-the-foundation-for-your-success-neda-tabatabaie
Feb 13, 2024 • 52min
Commercial Success through Fan Engagement - Glenn Critchley, One NZ Warriors
Glenn Critchley, an expert in revenue generation and utilizing fan data, discusses the importance of understanding marketing in sponsorships, building and nurturing strong partnerships, and the power of fan engagement in marketing. They also share memories from a famous sporting event, recommend LinkedIn profiles, and emphasize the significance of fan engagement and content strategy during major sporting events.
Feb 7, 2024 • 8min
Strategies on developing global fan base, Eric Blankenship
In this Sports Geek Throwback episode, Sean Callanan interviews Eric Blankenship, who was with the Tampa Bay Lightning when episode 126 was recorded. They discuss strategies for developing a global fan base. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-on-developing-global-fan-base-eric-blankenship
Feb 6, 2024 • 41min
From Youth to Pros: Perfect Game's Impact on the Baseball Pathway, Rob Ponger
In this Sports Geek interview with Sean Callanan, Rob Ponger from Perfect Game discusses the vision for the future of the organization, incorporating technology into youth baseball, and opening up opportunities for young athletes. Show notes - https://sportsgeekhq.com/podcast/perfect-game-usa-rob-ponger/
Jan 31, 2024 • 10min
Developing a new arena and how to future-proof it, Jay Riola
In this Sports Geek Throwback episode, Sean Callanan interviews Jay Riola, Executive Vice President of Strategy & Innovation at Orlando Magic. They discussed developing a new arena and how to future-proof it. Show notes - https://sportsgeekhq.com/podcast/throwback/developing-a-new-arena-and-future-proof-it-jay-riola
Jan 30, 2024 • 56min
Leading with Authentic Connections - Jen Watt, North Melbourne FC
In this Sports Geek interview with Sean Callanan, Jen Watt, CEO of North Melbourne Football Club, discusses the importance of clear values and behaviours in leadership, shifting the lens on measuring success in women's sports and the upcoming SportNXT conference in Melbourne. Show notes - https://sportsgeekhq.com/podcast/jen-watt-north-melbourne-fc/
Jan 24, 2024 • 11min
Seamless integration of digital assets and campaigns, Ben Clink
In this Sports Geek Throwback episode, Sean Callanan interviews Ben Clink, who is now Head of Customer and Digital at South Sydney Rabbitohs. They discussed the development of a robust process to ensure seamless integration of digital assets and campaigns in sponsorship sales. Show notes - https://sportsgeekhq.com/podcast/throwback/seamless-integration-of-digital-assets-and-campaigns-ben-clink
