Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

In this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory

SPORTS GEEK REPLAY (from Nov 2022 - 311). Nilay Shah, SVP of Marketing and Brand Strategy at New York Giants discuss developing content to attract new fans, why fans love retro uniforms and how sponsorship has evolved.  For more - https://sportsgeekhq.com/podcast/nilay-shah-new-york-giants/

SPORTS GEEK REPLAY (from Nov 2022 - 311). Aileen McManamon from 5T Sports discusses the importance of sustainability in the sports industry and why it is a growing sponsorship segment for sports in this episode of Sports Geek.  Show notes - https://sportsgeekhq.com/podcast/aileen-mcmanamon-5tsports

SPORTS GEEK REPLAY (from Nov 2022 - 311). Tennis Australia's Alfonso Medina chats with Sean Callanan on how media rights landscape has changed, not only in dollar value but in how they are divided globally and amongst commercial partners. Show notes https://sportsgeekhq.com/podcast/alfonso-medina-tennis-australia

SPORTS GEEK REPLAY (from Nov 2022 - 311). In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-la-liga/

SPORTS GEEK REPLAY (from Nov 2022 - 311). Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/

Jamie King, Marketing Director at Nottingham Forest FC, discusses digital transformation at Nottingham Forest FC and developing a fan base for the NFL in the UK. Topics include podcasting for engaging fans, challenges in transitioning between NFL and Premier League, favorite sports event memories, preferred social media platforms, and the potential impact of AI on content workflows.

Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, initiatives focused on sustainability, women's sport, and grassroots development. They discuss early career experiences with major sports events like Sydney 2000 Olympics, goal of inspiring greatness, expanding the tournament's footprint, messaging platforms, and expressing gratitude.

SPORTS GEEK REPLAY (from Nov 2022 - 311). David Michael from LA28 talks about the challenges and opportunities in delivering a world-class games experience, caution when integrating new systems, exploring emerging technologies, and the importance of customer experience in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in the intersection of sports and technology. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/

Costa Kladianos, Head of Technology of San Francisco 49ers, discusses the importance of technology in enhancing fan experience and streamlining operations. They touch on topics like AI's potential in predicting fan experience, upgrading Wi-Fi, improving sweet and club experiences, and utilizing AR and AI for fan engagement. They also explore the value of learning and collaboration in the sports industry and highlight the significance of technology in sports stadiums.