Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Mar 27, 2024 • 5min
Evolution of social media, Jessica Ivers
In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Ivers, who shares her social media insights from Tennis, Jess is now Marketing and Communications at Melbourne Sports Centres. Show notes - https://sportsgeekhq.com/podcast/throwback/evolution-of-social-media-jessica-ivers
Mar 27, 2024 • 59min
Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC
In the Sports Geek interview, Sean Callanan chats with Mark Jensen from the Western Sydney Wanderers FC. They discuss enhancing marketing strategies to operate in a diverse market, meeting stadium capacity demands to improve fan experience, and taking an innovative approach in connecting with the community. Show notes - https://sportsgeekhq.com/podcast/mark-jensen-western-sydney-wanderers-fc
Mar 20, 2024 • 6min
Impact of the AFLW, Nick Truelson
In this Sports Geek Throwback episode, Sean Callanan interviews Nick Truelson, who was at Western Bulldogs (now CEO, Melbourne United) when this interview took place. They discussed how AFLW changed the club and engaging with celebrities. Show notes - https://sportsgeekhq.com/podcast/throwback/impact-of-the-aflw-nick-truelson/
Mar 19, 2024 • 36min
SEAT in Las Vegas: Driving Revenue through Technology, Josh Barney
In this Sports Geek interview, Sean Callanan and Josh Barney, CEO of SEAT, discuss the upcoming SEAT Conference 2024 in Las Vegas, June 23-26, 2024. They delve into the new tracks, the importance of intentionality when implementing technology, and the practical insights attendees can anticipate from the conference. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-2024/
Mar 13, 2024 • 7min
Innovation in the Big Bash, Alistair Dobson
In this Sports Geek Throwback episode, Sean Callanan interviews Alistair Dobson - General Manager, Big Bash Leagues at Cricket Australia. They discussed why Big Bash continues for new innovations. Show notes - https://sportsgeekhq.com/podcast/throwback/innovation-in-the-big-bash-alistair-dobson
Mar 12, 2024 • 49min
Media, Messi and the MLS Innovation Lab - Chris Schlosser, MLS
In this interview on Sports Geek, Sean Callanan speaks with Chris Schlosser from Major League Soccer (MLS). They discuss the MLS Innovation Lab, the potential of emerging technologies such as AI and wearables, as well as the impact Messi and pop culture crossovers. Show notes - https://sportsgeekhq.com/podcast/chris-schlosser-mls/
Mar 6, 2024 • 7min
Rolling out stadium tech to support team & fans, Bill Schlough
In this Sports Geek Throwback episode, Sean Callanan interviews Bill Schlough, Senior Vice President & CIO of San Francisco Giants. They discussed early days in rolling out tech at AT&T Park now Oracle Park. Show notes - https://sportsgeekhq.com/podcast/throwback/rolling-out-stadium-tech-to-support-team-fans-bill-schlough
Mar 5, 2024 • 1h 5min
Developing Commercial Outcomes in Basketball - Andrew Ryan, FIBA Media
In this Sports Geek interview, Sean Callanan and Andrew Ryan from FIBA Media discuss the importance of a digital strategy, revenue generation in sports media, and the upcoming SportNXT conference in Melbourne, set for March 19-21. Show notes - https://sportsgeekhq.com/podcast/andrew-ryan-fiba-media/
Feb 28, 2024 • 8min
NBL and NBA - a hoops partnership that works, Jeremy Loeliger
In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Loeliger, who is now the Commissioner of the National Basketball League. They discuss the successful partnership of NBL and NBA. Show notes - https://sportsgeekhq.com/podcast/throwback/nbl-and-nba-a-hoops-partnership-that-works-jeremy-loeliger
Feb 27, 2024 • 37min
Super Bowl Recap: Kelce, SpongeBob and more Green Hat action
On this podcast solo by Sean, he discusses his adventures in content creation and capture during the NFL Pro Bowl Games and Super Bowl for @NFLAUNZ. He also dives into their strategies for maximising media coverage, dealing with technical challenges, and the tools they used to ensure a successful event. Show notes - https://sportsgeekhq.com/events/super-bowl-lviii-recap/
