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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Jan 30, 2024 • 56min

Leading with Authentic Connections - Jen Watt, North Melbourne FC

In this Sports Geek interview with Sean Callanan, Jen Watt, CEO of North Melbourne Football Club, discusses the importance of clear values and behaviours in leadership, shifting the lens on measuring success in women's sports and the upcoming SportNXT conference in Melbourne. Show notes - https://sportsgeekhq.com/podcast/jen-watt-north-melbourne-fc/
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Jan 24, 2024 • 11min

Seamless integration of digital assets and campaigns, Ben Clink

In this Sports Geek Throwback episode, Sean Callanan interviews Ben Clink, who is now Head of Customer and Digital at South Sydney Rabbitohs. They discussed the development of a robust process to ensure seamless integration of digital assets and campaigns in sponsorship sales.  Show notes - https://sportsgeekhq.com/podcast/throwback/seamless-integration-of-digital-assets-and-campaigns-ben-clink
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Jan 23, 2024 • 45min

Community Engagement: Giving Back and Making a Difference - Avan Lee, Hurricanes Rugby

In this Sports Geek interview with Sean Callanan, Avan Lee, CEO of the Hurricanes Rugby, discusses the importance of community engagement, the development of women's rugby, and the impact of grassroots connections in building a fan base. Show notes - https://sportsgeekhq.com/podcast/avan-lee-hurricanes-rugby/
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Jan 17, 2024 • 7min

Diverse Revenue Streams - Catherine Carlson

In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Carlson, who was at the Philadelphia Eagles when episode 299 was recorded. They discuss the strategy behind revenue growth and the development of new revenue opportunities. Show notes - https://sportsgeekhq.com/podcast/throwback/diverse-revenue-streams-catherine-carlson
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Jan 16, 2024 • 49min

The Power of Alignment: Content, Product, and Marketing - Drew Crisp, Liverpool FC

In this Sports Geek interview with Sean Callanan, Drew Crisp from Liverpool Football Club discusses the challenges of measuring digital engagement, the importance of authentic and long-term partnerships, and the significance of understanding and serving fans. Show notes - https://sportsgeekhq.com/podcast/drew-crisp-liverpool-fc/
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Jan 10, 2024 • 50min

Sports Geek Amplify Replay - StatsPerform

In this Sports Geek Amplify episode, Michael Leon, Director of Content Marketing & Strategy at Stats Perform, discusses how Stats Perform can help sports teams deliver high-quality graphical stats and insights to fans. For more details, visit SportsGeekAmplify.com/StatsPerform
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Jan 9, 2024 • 40min

Sports Geek Amplify Replay - SponsorCX

In this Sports Geek Amplify episode, Jason Smith, CEO of SponsorCX, explains how SponsorCX helps teams manage sponsorship deliverables and the importance of efficient communication with sponsors. For more details SportsGeekAmplify.com/SponsorCX
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Jan 8, 2024 • 48min

Sports Geek Amplify Replay - SeatGeek

In this Sports Geek Amplify episode, Jeff Ianello, Chief Head of Sales North America, talks about SeatGeek's commitment to enhancing the fan experience through innovative ticketing technology solutions. For more details - SportsGeekAmplify.com/SeatGeek
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Jan 7, 2024 • 32min

Sports Geek Amplify Replay - Extenet

In this Sports Geek Amplify episode, Jeff Alexander, SVP Field Operations at Extenet, explains how private wireless networks can help sports stadiums meet the growing technology demands. To learn more, visit SportsGeekAmplify.com/Extenet
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Jan 6, 2024 • 48min

Sports Geek Amplify Replay - Trajektory

In this Sports Geek Amplify episode, Alex Kerr, CEO of Trajektory explains how Trajektory can help your team deliver more revenue across your sponsorship inventory. More details at SportsGeekAmplify.com/Trajektory

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