Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jun 5, 2024 • 6min
Funnels of fan acquisition, Ryan Kaveney
In this Sports Geek Throwback episode, Sean Callanan interviews Ryan Kaveney who was at the GWS Giants and now CFO at Sonder. They discussed funnels of fan acquisition. Show notes - https://sportsgeekhq.com/podcast/throwback/funnels-of-fan-acquisition-ryan-kaveney
Jun 4, 2024 • 56min
Building an experience that drives growth - Kristen Eckhardt, Port Adelaide FC
In this Sports Geek interview with Sean Callanan, Kristen Eckhardt from Port Adelaide chats about fan growth, brand exposure, community engagement and the Never Tear Us Apart game-day experience. Show notes - https://sportsgeekhq.com/podcast/kristen-eckhardt-port-adelaide-fc/
May 29, 2024 • 7min
Importance of community connection, Morgan Todd
In this Sports Geek Throwback episode, Sean Callanan interviews Morgan Todd from MLSE. They discussed importance of community connection for fans and partners. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-community-connection-morgan-todd
May 28, 2024 • 54min
Growing crowds and revenue in ticketing - Michael Johnstone, Hoops Capital
In this Sports Geek interview with Sean Callanan, Michael Johnstone from Hoops Capital chats about marketing strategies, ticket sales in promoting Sydney Kings & Sydney Flames. Show notes - https://sportsgeekhq.com/podcast/michael-johnstone-hoops-capital/
May 22, 2024 • 6min
Melbourne is major events, Damien de Bohun
In this Sports Geek Throwback episode, Sean Callanan interviews Damien de Bohun who was at Visit Victoria, and now General Manager, Clubs and Facilities at Golf Australia. They discussed what makes Melbourne a successful major sports events city. Show notes - https://sportsgeekhq.com/podcast/throwback/melbourne-is-major-events-damien-de-bohun
May 21, 2024 • 39min
Building a winner with competence and warmth - Christine Finnegan, Tasmania JackJumpers
In this Sports Geek interview with Sean Callanan, Christine Finnegan, CEO of the Tasmania JackJumpers, chats about building a new NBL team for Tasmania and fostering a community to support it. Show notes - https://sportsgeekhq.com/podcast/christine-finnegan-tasmania-jackjumpers
May 17, 2024 • 9min
Importance of sponsorship activations, Kim Skildum-Reid
In this Sports Geek Throwback episode, Sean Callanan interviews Kim Skildum-Reid of Power Sponsorship. They discussed Importance of sponsorship activations. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-sponsorship-activations-kim-skildum-reid
May 15, 2024 • 45min
The Science of Hydration - Andrew Perry, PREPD
In this Sports Geek interview with Sean Callanan, Andrew Perry from PREPD chats about the science of hydration and their mission to revolutionize the hydration market. Show notes - https://sportsgeekhq.com/podcast/andrew-perry-prepd/
May 8, 2024 • 4min
Storytelling and creating more hero profiles, Zarah Al-Kudcy
In this Sports Geek Throwback episode, Sean Callanan interviews Zarah Al-Kudcy, who was at the F1 and now Commercial Director at Chelsea Football Club. They discussed Why F1 will continue to tell the stories and creating more ‘hero profiles’. Show notes - https://sportsgeekhq.com/podcast/throwback/storytelling-and-creating-more-hero-profiles-zarah-al-kudcy
May 7, 2024 • 34min
Sports Geek Replay - Richard Clarke on developing content for @Arsenal fans
Sports Geek Replay. Sean caught up with Richard Clarke, who was at the Arsenal FC discussing content, social media platforms and much more. Show notes - https://sportsgeekhq.com/podcast/richard-clarke-arsenal/
