Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jul 9, 2024 • 55min
Building NFL fandom Down Under - Charlotte Offord, NFL
In this Sports Geek interview with Sean Callanan, Charlotte Offord from NFL discusses the growth, strategies, and challenges of promoting NFL across Australia and New Zealand. Sean shares insights from growing @NFLAUNZ social accounts. Show notes - https://sportsgeekhq.com/podcast/charlotte-offord-nfl/
Jul 3, 2024 • 6min
Netball New Zealand's future strategy, Jennie Wyllie
In this Sports Geek Throwback episode, Sean Callanan interviews Jennie Wyllie of Netball NZ. They discussed Netball NZ's future strategy and what other sports can learn from it. Show notes - https://sportsgeekhq.com/podcast/throwback/netball-nzs-future-strategy-jennie-wyllie
Jul 2, 2024 • 36min
Club, Community and Connection - Jason Sourasis, Western United FC
In this Sports Geek interview with Sean Callanan, Jason Sourasis from Western United FC discusses building a sports franchise, the importance of training facilities, and engaging with local communities. Show notes - https://sportsgeekhq.com/podcast/jason-sourasis-western-united-fc/
Jun 26, 2024 • 7min
Stadium connectivity and Fan Experience, Greg Sleigh
In this Sports Geek Throwback episode, Sean Callanan interviews Greg Sleigh, who was at the ANZ Stadium, and now General Manager, Commercial at Optus Stadium. They discussed connectivity of stadium and how it plays its part in the event experience. Show notes - https://sportsgeekhq.com/podcast/throwback/stadium-connectivity-and-fan-experience-greg-sleigh
Jun 25, 2024 • 49min
Replay – David Michael on Delivering a World-Class Games Experience
Sports Geek Replay from SEAT Salt Lake City. Sean Callanan and David Michael from LA28 on Delivering a World-Class Games Experience. Show notes - https://sportsgeekhq.com/podcast/david-michael-la28/
Jun 19, 2024 • 5min
Catherine Clark on Vertical Leadership
In this Sports Geek Throwback episode, Sean Callanan interviews Catherine Clark, who was the CEO of Netball Queensland, and now CEO of Paralympics Australia. They discussed Vertical Leadership and why it’s important. Show notes - https://sportsgeekhq.com/podcast/throwback/catherine-clark-on-vertical-leadership
Jun 18, 2024 • 39min
Creating stadium experiences beyond the game- Eray Saban, ASM Jacksonville
In this Sports Geek interview with Sean Callanan, Eray Saban from ASM Jacksonville & EverBank Stadium discusses his career across multiple stadiums in Melbourne, Hong Kong & now Jacksonville, he compares the U.S and Australian sports industry, and the impact of drone technology on open-air stadiums. Show notes - https://sportsgeekhq.com/podcast/eray-saban-asm-jacksonville/
Jun 12, 2024 • 5min
Knowing your audience, Peter Holtermann
In this Sports Geek Throwback episode, Sean Callanan interviews Peter Holtermann. They discussed knowing your audience and why you engaged with them. Show notes - https://sportsgeekhq.com/podcast/throwback/knowing-your-audience-peter-holtermann
Jun 11, 2024 • 1h
NZR+ building a global All-Blacks fan base - Andy Burt, New Zealand Rugby
In this Sports Geek interview with Sean Callanan, Andrew Burt from New Zealand Rugby chats about their NZR+, fan engagement, storytelling, and the significance of YouTube in their content strategy. Show notes - https://sportsgeekhq.com/podcast/andy-burt-new-zealand-rugby/
Jun 5, 2024 • 6min
Funnels of fan acquisition, Ryan Kaveney
In this Sports Geek Throwback episode, Sean Callanan interviews Ryan Kaveney who was at the GWS Giants and now CFO at Sonder. They discussed funnels of fan acquisition. Show notes - https://sportsgeekhq.com/podcast/throwback/funnels-of-fan-acquisition-ryan-kaveney
