Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
May 15, 2024 • 45min
The Science of Hydration - Andrew Perry, PREPD
In this Sports Geek interview with Sean Callanan, Andrew Perry from PREPD chats about the science of hydration and their mission to revolutionize the hydration market. Show notes - https://sportsgeekhq.com/podcast/andrew-perry-prepd/
May 8, 2024 • 4min
Storytelling and creating more hero profiles, Zarah Al-Kudcy
In this Sports Geek Throwback episode, Sean Callanan interviews Zarah Al-Kudcy, who was at the F1 and now Commercial Director at Chelsea Football Club. They discussed Why F1 will continue to tell the stories and creating more ‘hero profiles’. Show notes - https://sportsgeekhq.com/podcast/throwback/storytelling-and-creating-more-hero-profiles-zarah-al-kudcy
May 7, 2024 • 34min
Sports Geek Replay - Richard Clarke on developing content for @Arsenal fans
Sports Geek Replay. Sean caught up with Richard Clarke, who was at the Arsenal FC discussing content, social media platforms and much more. Show notes - https://sportsgeekhq.com/podcast/richard-clarke-arsenal/
May 1, 2024 • 7min
Importance of keeping the local community engaged in Vegas, Steve Pastorino
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Pastorino who was at the Las Vegas Lights FC and now Director, Business Development at Blackhawk Network. They discuss the importance of keeping the local community engaged and the early days of Las Vegas transforming into a sports town. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-keeping-the-local-community-engaged-in-vegas-steve-pastorino
Apr 30, 2024 • 50min
Innovation and Evolution in Stadium Experiences - Nick Sautner, Eden Park
In this Sports Geek interview with Sean Callanan, Nick Sautner from Eden Park discusses the future of stadium experiences, the power of sports partnerships, and innovation in the stadium industry. Show notes - https://sportsgeekhq.com/podcast/nick-sautner-eden-park/
Apr 24, 2024 • 6min
Unique proposition in partnerships, Jeff Reibel
In this Sports Geek Throwback episode, Sean Callanan interviews Jeff Reibel, CEO of North Queensland Cowboys. They discussed unique proposition in partnerships. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-for-forging-successful-partnerships-jeff-reibel
Apr 23, 2024 • 1h 1min
Taking and creating opportunities - Shelly Wilkes, Orlando Magic
In this Sports Geek interview, Sean Callanan converses with Shelly Wilkes of Orlando Magic. Shelley shares key learnings from her career across strategic sports marketing, game presentation and community engagement. Show notes - https://sportsgeekhq.com/podcast/shelly-wilkes-orlando-magic/
Apr 17, 2024 • 8min
Localising content for international fanbase, Paul Rogers
In this Sports Geek Throwback episode, Sean Callanan interviews Paul Rogers who was at AS Roma, and now Investment Analyst at Raptor Group. They discussed localising content for international fanbase. Show notes - https://sportsgeekhq.com/podcast/throwback/localising-content-for-international-fanbase-paul-rogers
Apr 16, 2024 • 47min
Adapting to the Changing Fan Demographics - Dean Madders, Gold Coast Titans
In this Sports Geek interview, Sean Callanan chats with Dean Madders from Gold Coast Titans. They discuss the changing habits of sports fans, the evolution of sports entertainment, and the importance of data in growing a fan base. Show notes - https://sportsgeekhq.com/podcast/dean-madders-gold-coast-titans/
Apr 10, 2024 • 7min
Technology advancements in Golf, Kevin Bain
In this Sports Geek Throwback episode, Sean Callanan interviews Kevin Bain, who was at The Open, and now Technical Product Manager at Arsenal F.C. They discussed the challenges of rolling out new technology advancements on golf courses. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-advancements-in-golf-kevin-bain
