Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Nov 26, 2024 • 40min
Why I am coding again
In this episode of Sports Geek, Sean Callanan walks through his developments using AI and automation to develop link curation site (Sports Geek Reads) and daily AI-powered podcast (Sports Geek Rapid Rundown), he’ll explain the tools used and pull the curtain back on how it was done. If you’re interested in how to use AI for your team it is a must listen. Show notes -https://sportsgeekhq.com/why-i-am-coding-again/
Nov 24, 2024 • 2min
Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business
Sports Geek Rapid Rundown is curated by Sports Geek Reads - Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business. Subscribe at https://sportsgeekhq.com/rapidrundown
Nov 21, 2024 • 2min
YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads
Sports Geek Rapid Rundown is curated by Sports Geek Reads - YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
5 snips
Nov 20, 2024 • 6min
Facebook advertising in ticketing, Steve DeLay
Discover how Facebook advertising has revolutionized ticket sales in sports. The conversation dives into the power of data-driven marketing, balancing effective use without drowning in analysis. Learn about strategic digital advertising that outperforms traditional methods, resulting in measurable outcomes and cost savings. Tailoring ticketing strategies to fan interests proves crucial for maximizing sales, highlighting the importance of understanding digital metrics for better engagement.
Nov 19, 2024 • 2min
Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping
Sports Geek Rapid Rundown is curated by Sports Geek Reads - Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping. You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
Nov 19, 2024 • 53min
Navigating Sports Marketing Dynamics - Josh Marton, PGA of Australia
In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/
Nov 17, 2024 • 3min
Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out
Curated by Sports Geek Reads - Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com
Nov 15, 2024 • 2min
Caitlin Clark at LPGA, Bluesky surges and OpenAI agents
Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
Nov 13, 2024 • 7min
Growth and attracting new fans, Darren Birch
In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
Nov 13, 2024 • 2min
NBA Cup viewership, sports documentaries and AI in Health
Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
