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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Latest episodes

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Jun 6, 2023 • 1h 1min

Quality Over Quantity: Why It Matters - Dan Marrazza, Pro Football Hall of Fame

In this episode of the Sports Geek, Dan Marrazza, Director of Digital Strategy from the Pro Football Hall discusses about digital strategy, the importance of quality over quantity in content, and the rise of TikTok.  A great listen for sports industry professionals looking to stay current and adapt to changing platforms and trends. Show notes - https://sportsgeekhq.com/podcast/dan-marrazza-pro-football-hall-of-fame/
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May 30, 2023 • 56min

Reaching tech-setters and rewriting the rules - Ari Mark, The Drone Racing League

In this episode of the Sports Geek, Ari Mark, the SVP Head of Partnership Development for the Drone Racing League, discusses the unique audience of “tech-setters” and how DRL differs from NBA & NFL with the creative sponsorship flexibility across their events, digital platforms and gaming platforms. Show notes - https://sportsgeekhq.com/podcast/ari-mark-the-drone-racing-league/
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May 16, 2023 • 58min

Driving growth: New Zealand Football's bright future - Andrew Pragnell

Andrew Pragnell, CEO of New Zealand Football discusses the process of bidding for and securing the Women's World Cup, the importance of understanding the sports ecosystem at all levels, and the role of national sporting bodies in different parts of the world on this Sports Geek interview with Sean Callanan.  A great listen for sports administrators at all levels. Show notes - https://sportsgeekhq.com/podcast/andrew-pragnell-new-zealand-football/
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May 2, 2023 • 52min

Mentorship and Growth Mindset in Sports Tech – Marilou McFarlane, Women in Sports Tech

Marilou McFarlane discusses innovation in sports tech and the importance of mentorship and a growth mindset. She highlights the importance of diversity for sports and how WiST empowers transformative growth opportunities for women and employers from the classroom to the boardroom at the intersection of sports, technology and innovation. Show notes - https://sportsgeekhq.com/podcast/marilou-mcfarlane-women-in-sports-tech
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Apr 24, 2023 • 1h 10min

From Rugby to Record-Keeping – Pete Fairbairn, Queensland Reds

QRU’s Pete Fairbairn discusses his journey into sports, his early career in PR, and his roles across rugby in Australia. They also cover Super Rugby in Australia, the importance of reaching out to a younger audience, and the use of podcasts to provide educational content. Pete emphasises the need to create a great fan experience and reach out to both traditional and new fans.  Show notes - https://sportsgeekhq.com/podcast/pete-fairbairn-queensland-reds/
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Apr 18, 2023 • 54min

Nottingham Forest Taking on Premier League - Jamie King, Nottingham Forest FC

Jamie King, Marketing Director at Nottingham Forest FC discusses his current role at Nottingham Forest FC, where he is focused on digital transformation and lifting digital results on the big stage. Additionally, he chats about his experience with the NFL and how he worked to develop a fan base for the NFL in the UK.  Show notes -  https://sportsgeekhq.com/podcast/jamie-king-nottingham-forest-fc
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Apr 12, 2023 • 59min

Collaboration in Golf, the key to success - Gavin Kirkman, PGA Australia

In this episode of the Sports Geek podcast, Gavin Kirkman, CEO of PGA Australia, talks about the changing golf landscape in Australia and the importance of inclusivity and accessibility in the sport. He also shares how PGA Australia is promoting golf to a wider audience. Show Notes - https://sportsgeekhq.com/podcast/gavin-kirkman-pga-australia/
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Apr 4, 2023 • 47min

Selling the experience through fans - Loretta Johns, Sydney Swans

In this podcast episode of Sports Geek, Loretta Johns discusses the importance of showcasing the game day experience to fans. She also talks about the success of recent campaigns, including the Buddy 1000 event, and more. Show notes - https://sportsgeekhq.com/podcast/loretta-johns-sydney-swans/
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Mar 28, 2023 • 55min

SEAT Conference rebooting in 2023 - Josh Barney, SEAT

In this podcast episode, Josh Barney returns as the CEO of SEAT. He talks about the upcoming SEAT reboot, which is scheduled for July 14-15 in Salt Lake City. He explains why it's important to attend and encourages listeners to join Sean in attending. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-conference-2023/
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Mar 21, 2023 • 40min

Never stop networking - David Pryles, CEO Hockey Australia

In this podcast episode, David Pryles, CEO of Hockey Australia, discusses how volunteering can provide opportunities in sports and highlights the benefits of gaining diverse experience for a long career in sports business. Show notes - https://sportsgeekhq.com/podcast/david-pryles-hockey-australia/

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