Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Dan McBride, Senior Director of Championship Ticketing and Experiences at the USGA, reveals how data transforms ticketing in golf. He discusses innovative strategies like flex memberships and high-end group offerings that cater to modern fan demands. McBride emphasizes the role of AI in enhancing fan engagement and logistics for major events. He also delves into the crucial impact of social media advertising on ticket sales, highlighting platforms like Instagram as key tools for reaching diverse audiences.

In this Sports Geek Throwback episode, Sean Callanan interviews Brian Costello from Portland Timbers. They discussed Engaging fans in new ways. Show notes - https://sportsgeekhq.com/engaging-fans-in-new-ways-brian-costello

In this Sports Geek interview with Sean Callanan, Barbara Maningat from LA Galaxy chats about the power of video storytelling in sports, managing high-performance creative teams, and leveraging digital platforms to enhance fan engagement.  Show notes - https://sportsgeekhq.com/barbara-maningat-la-galaxy/

In this Sports Geek Throwback episode, Sean Callanan interviews Jeremy Butler who was at the Sale Sharks Rugby Club when the episode was recorded. They discussed  building and identifying customers. Show notes - https://sportsgeekhq.com/building-and-identifying-customers-jeremy-butler

In this Sports Geek interview with Sean Callanan, Jon Wolf from MLSE chats about app development for sports teams, fan engagement strategies, and the future of AI in sports technology. Show notes - https://sportsgeekhq.com/jon-wolf-mlse/

In this Sports Geek Throwback episode, Sean Callanan interviews Damion Chatmon, who was at the Cleveland Cavaliers when the episode was recorded. They discussed sustaining fan base on and off court. Show notes - https://sportsgeekhq.com/podcast/throwback/sustaining-fan-base-on-and-off-court-damion-chatmon

In this Sports Geek interview with Sean Callanan, Reshina Warren from the Women's Tennis Association chats about importance of sweating the small stuff to maximise social media efforts, audience engagement, and leveraging social media to grow women's tennis globally. Show notes - https://sportsgeekhq.com/podcast/reshina-warren-womens-tennis-association

In this Sports Geek Throwback episode, Sean Callanan interviews Jayne Bussman-Wise, who was at NY Red Bulls when the episode was recorded. They discussed importance of content strands. Show notes - https://sportsgeekhq.com/podcast/throwback/content-strands-for-digital-revenue-jayne-bussman-wise

In this Sports Geek interview with Sean Callanan, Vince Rugari chats about his journey in sports journalism, the changing landscape of football in Australia, and his book AngeBall on Ange Postecoglou's career. Show notes - https://sportsgeekhq.com/podcast/vince-rugari-angeball/

In this Sports Geek Throwback episode, Sean Callanan interviews J.W. Cannon who was at the UPS when the interview was recorded. They discussed Sponsorship and Digital. Show notes - https://sportsgeekhq.com/podcast/throwback/sponsorship-and-digital-j-w-cannon/