Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Nov 17, 2024 • 3min
Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out
Curated by Sports Geek Reads - Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com
Nov 15, 2024 • 2min
Caitlin Clark at LPGA, Bluesky surges and OpenAI agents
Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
Nov 13, 2024 • 7min
Growth and attracting new fans, Darren Birch
In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
Nov 13, 2024 • 2min
NBA Cup viewership, sports documentaries and AI in Health
Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
Nov 12, 2024 • 58min
Innovation in Sports Venues - David Jones, AEG
David Jones, Chief Information Officer at AEG Global Technology, shares his journey from music to sports tech, focusing on transforming fan engagement through innovative strategies. He discusses the critical role of data management and AI in enhancing customer experiences at venues. The conversation highlights how understanding fan behavior drives marketing and revenue growth. Jones also reflects on the personal impact of sports and offers insights into navigating social media for business success.
Nov 6, 2024 • 6min
Sleep is key for better health, Steve Reese
In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese
Nov 5, 2024 • 56min
Driving commercial outcomes in sport - Ned Negus, A-Leagues
Ned Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/
Oct 30, 2024 • 5min
Connecting with peers globally, Greg Oakford
In this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford. They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford
Oct 29, 2024 • 45min
Partnerships with purpose - Mya Doelling, IOC
In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show notes - https://sportsgeekhq.com/mya-doelling-ioc/
Oct 23, 2024 • 7min
Digital and Technology as problem solvers, Eric SanInocencio
In this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio
