Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Facebook advertising in ticketing, Steve DeLay
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Nov 20, 2024 Discover how Facebook advertising has revolutionized ticket sales in sports. The conversation dives into the power of data-driven marketing, balancing effective use without drowning in analysis. Learn about strategic digital advertising that outperforms traditional methods, resulting in measurable outcomes and cost savings. Tailoring ticketing strategies to fan interests proves crucial for maximizing sales, highlighting the importance of understanding digital metrics for better engagement.
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Analytics Over Blanket Targeting
- Use analytics to improve marketing elements like subject lines, ad headlines, and creative rather than blanket targeting by zip code.
- Tracking ROI on each dollar spent reveals what actually drives ticket sales and optimizes future spend.
Don’t Confuse Data With Interest
- Overanalyzing demographic data can lead to wasted mass outreach to uninterested people.
- Use data to inform targeted tests and performance measurement rather than broad, assumption-driven campaigns.
Prioritize Trackable Advertising
- Only invest in advertising channels where you can track direct returns like digital ads and email.
- Cut untrackable spend and reallocate to measurable channels or hire salespeople you can measure.