Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Facebook advertising in ticketing, Steve DeLay

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Intro

This chapter revisits a key discussion on how Facebook advertising has transformed the ticket sales industry. It highlights the importance of data analysis in crafting effective ticketing strategies and tailoring offerings to specific fan segments.

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