Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Commercial Success through Fan Engagement - Glenn Critchley, One NZ Warriors
Feb 13, 2024
Glenn Critchley, an expert in revenue generation and utilizing fan data, discusses the importance of understanding marketing in sponsorships, building and nurturing strong partnerships, and the power of fan engagement in marketing. They also share memories from a famous sporting event, recommend LinkedIn profiles, and emphasize the significance of fan engagement and content strategy during major sporting events.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Glenn Kritchley's Journey into the Sports Business World
01:43 • 2min
From Marketing and Branding to Sponsorships in the Sports Industry
03:28 • 11min
Building Strong Partnerships and Nurturing Relationships
14:42 • 18min
The Power of Fan Engagement in Marketing
32:24 • 10min
Memories of a Famous Sporting Event, Favorite Food at Games, and Recommended LinkedIn Users
42:37 • 2min
Preferred Social Media Platforms and Connecting with the Speaker
44:48 • 2min
Fan Engagement and Content Strategy during Big Sporting Events
46:20 • 6min