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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Commercial Success through Fan Engagement - Glenn Critchley, One NZ Warriors
Feb 13, 2024
52:10
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Glenn Critchley, an expert in revenue generation and utilizing fan data, discusses the importance of understanding marketing in sponsorships, building and nurturing strong partnerships, and the power of fan engagement in marketing. They also share memories from a famous sporting event, recommend LinkedIn profiles, and emphasize the significance of fan engagement and content strategy during major sporting events.
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Quick takeaways
- Glenn Kritchley emphasizes the importance of building relationships and delivering results in sports sponsorship.
- The One NZ Warriors focus on connecting brands with fans by understanding brand objectives and fan demographics.
Deep dives
Glenn Kritchley's Background in Sports and Marketing
Glenn Kritchley, GM of Commercial and Consumer Business at the One NZ Warriors, shares his journey of working in the sports business world. He discusses his marketing background, starting in the UK and gaining experience in sports sponsorship. He emphasizes the importance of building relationships and delivering results in sponsorship.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode