Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Commercial Success through Fan Engagement - Glenn Critchley, One NZ Warriors

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Building Strong Partnerships and Nurturing Relationships

This chapter discusses the importance of maintaining long-term partnerships with sponsors and how to constantly nurture those relationships. It emphasizes the need to build a strong understanding with partners and the significance of defining clear objectives and measuring results for successful partnerships.

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