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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks
Nov 8, 2023
01:00:42
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G.M. Ciallella from Anaheim Ducks discusses advertising strategies, testing new platforms, and driving revenue through digital marketing. They explore the transition from traditional to digital marketing, the challenges of choosing platforms, collaborating with different teams, and the importance of revenue focus in building a team's capacity. They also share their love for attending sports events and exploring unique food offerings, as well as the impact of advertising platforms and recommendations for unique sports content.
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Quick takeaways
- Leveraging first-party data and targeted campaigns are crucial for driving ticket sales and merchandise purchases.
- Integration within sports organizations leads to a cohesive brand experience and effective audience targeting.
Deep dives
Shift to Digital Marketing in Sports Business
The podcast episode explores the shift to digital marketing in the sports business industry. GM Chilala, the digital marketing manager at the Anaheim Ducks, discusses the evolution of marketing strategies over the past decade. Chilala highlights the importance of leveraging first-party data and creating targeted campaigns to drive ticket sales and merchandise purchases. The Ducks have embraced platforms like TikTok to reach a younger audience and showcase the human side of the brand. The episode emphasizes the need for continuous testing and adaptation to stay ahead of the changing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode