Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks

G.M. Ciallella from Anaheim Ducks discusses advertising strategies, testing new platforms, and driving revenue through digital marketing. They explore the transition from traditional to digital marketing, the challenges of choosing platforms, collaborating with different teams, and the importance of revenue focus in building a team's capacity. They also share their love for attending sports events and exploring unique food offerings, as well as the impact of advertising platforms and recommendations for unique sports content.