

Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks
Nov 8, 2023
G.M. Ciallella from Anaheim Ducks discusses advertising strategies, testing new platforms, and driving revenue through digital marketing. They explore the transition from traditional to digital marketing, the challenges of choosing platforms, collaborating with different teams, and the importance of revenue focus in building a team's capacity. They also share their love for attending sports events and exploring unique food offerings, as well as the impact of advertising platforms and recommendations for unique sports content.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
From Traditional to Digital: The Evolution of Marketing
02:36 • 21min
Evolution of Marketing Strategies
23:43 • 10min
Internal Agency and Collaboration
33:29 • 18min
Attending Sports Events and Exploring Unique Food Offerings
51:31 • 2min
The Impact of Advertising Platforms and Recommendations for Unique Sports Content
53:30 • 2min
Digital Marketing Strategies and Revenue Generation
55:05 • 6min