Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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From Traditional to Digital: The Evolution of Marketing
This chapter explores the transition from traditional marketing to digital marketing in the role of a marketing coordinator for the Anaheim Ducks. It discusses the challenges of using email marketing in the early stages, the importance of storytelling to justify the need for resources, and the focus on driving revenue through digital strategies.
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