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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Creating Memorable Fan Experiences - Lewis O'Flynn, MCC
Oct 31, 2023
53:47
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Lewis O'Flynn, an expert in sponsorship, discusses creating immersive fan experiences and advancing stadium technology. They also explore the decline of Twitter engagement in sports conversations and the success of utilizing LinkedIn for event promotion. The chapter highlights the evolution of stadiums in social media, focusing on Instagram's role in inspiring fans and providing event information.
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Quick takeaways
- The MCG prioritizes providing a great fan experience while generating revenue and meeting the needs of its members.
- The MCG Network creates business networking opportunities and fosters connections among its members.
Deep dives
The Significance of the MCG
The Melbourne Cricket Ground (MCG) is a renowned stadium and the crown jewel of Melbourne sports. With a rich history and a large membership base, the MCG is known for its quality facilities and commitment to providing a great fan experience. The stadium's unique structure and membership-driven business model allow it to maintain a clean and tidy appearance while offering a range of amenities. The MCG aims to strike a balance between generating revenue and prioritizing the needs and preferences of its members. With various events and concerts, the MCG continues to attract large crowds and deliver unforgettable experiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode