Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Creating Memorable Fan Experiences - Lewis O'Flynn, MCC

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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The Decline of Twitter Engagement in Sports Conversations

This chapter discusses the decline of conversation and engagement on Twitter, particularly in the context of sports, exploring the reasons behind it such as toxicity, algorithms, and the migration of sports conversations to threaded discussions.

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