
The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.
Latest episodes

7 snips
Nov 18, 2024 • 17min
Goal Setting Mastery (Part 3 - Building "The How" Bridge)
The discussion wraps up a powerful series focusing on executing visionary goals. Key strategies like the Start-Stop-Continue analysis and leveraging AI tools are explored for effective planning. Listeners learn about balancing work with self-care while navigating their goals. Fun anecdotes about personal experiences, including a humorous take on walking pneumonia, add a light touch. Plus, the hosts delve into using AI for enhanced creativity in goal-setting. This episode is packed with actionable insights to transform aspirations into reality!

10 snips
Nov 11, 2024 • 17min
Goal Setting Mastery (Part 2 - Envisioning Your Destination)
Discover the art of creating a vivid vision for your sales future! The hosts explore why many struggle with goal setting and share tips to overcome the fear of commitment. They emphasize visualization techniques, from income targets to ideal time management. Examples highlight how personal aspirations can drive motivation beyond mere quotas. Plus, learn about the impact of nostalgia through music and the importance of personalized goal setting in shaping a fulfilling career path.

7 snips
Nov 4, 2024 • 17min
Goal Setting Mastery (Part 1 - Taking Stock)
Honest self-assessment is key to improving sales performance. The hosts discuss the importance of confronting uncomfortable truths and evaluating lead sources. They share insights on analyzing revenue distribution and identifying strengths and weaknesses. Drawing on success stories, they provide practical frameworks for reflection and planning. The conversation emphasizes the need for a balanced approach to goal-setting, ensuring alignment with personal strengths and sustainable growth.

Oct 17, 2024 • 18min
Stop the Jargon: A Conversation with Content Expert Erik Deckers
In this enlightening conversation, Erik Deckers, owner of a content marketing agency and humor columnist, tackles the pervasive issue of corporate jargon. He explains how buzzwords like "value prop" undermine effective communication. Deckers advocates for simplicity, encouraging professionals to write as if speaking to their moms. The discussion also highlights the importance of a conversational tone and nonverbal cues in clear communication. With humor and relatable anecdotes, Deckers urges listeners to ditch confusing jargon for better understanding and relationships.

Oct 9, 2024 • 31min
The Empathy Edge in Sales with Liesel Mertes
Liesel Mertes, an empathy consultant shaped by her personal experience of loss, shares insights on how empathy transforms sales. She discusses the importance of understanding customers beyond their immediate needs, fostering meaningful connections. Liesel emphasizes that building an empathetic culture helps sales leaders create trust and psychological safety within teams. Empathy isn't just a one-time act; it's a continuous practice essential for improved sales outcomes and workplace well-being.

Oct 2, 2024 • 35min
Sales Success Simplified With Will Barron
Will Barron, creator of the Salesman Podcast, emphasizes the power of a systematic sales process for achieving success. He argues that mastering the fundamentals is key—it's not about quick-fix tactics, but reliable metrics that track activities leading to meetings and closed deals. The conversation highlights how traditional sales training often neglects process over product knowledge. Will advocates for precision in sales tactics, accountability, and the importance of aligning sales roles with personal values for greater freedom and effectiveness.

Oct 1, 2024 • 17min
Yellow Flags: Turning Objections into Opportunities
The hosts explore the unseen efforts behind sales success, emphasizing the importance of authenticity. They introduce 'Yellow Flag Meetings' as a fresh approach to addressing objections, fostering open communication with clients. There's a focus on defining an ideal customer profile for deeper engagement and personal satisfaction in sales. The discussion encourages introspection and aligns one's noble purpose with professional objectives, showcasing how internal work leads to more genuine and effective client interactions.

10 snips
Sep 25, 2024 • 22min
Trust, Credibility and CRM with Matt Wittlief
Matt Wittlief, VP of Sales at Zinc Partners and CRM specialist, shares insights on leveraging Customer Relationship Management systems to enhance sales effectiveness. He emphasizes the importance of viewing CRM tools as valuable assets rather than chores. The discussion covers the blend of analytics and empathy in sales, the intricacies of reliable forecasting, and the vital role trust and credibility play in sales relationships. Matt also encourages sales leaders to embrace CRM for better decision-making and organizational influence.

Sep 24, 2024 • 16min
Authenticity vs. Sales Tactics
A fascinating discussion unfolds around the tension between authenticity and traditional sales tactics. The hosts emphasize the necessity of genuine interactions over outdated methods that can feel insincere. They tackle the evolution of sales dynamics, redefining rejection as a natural part of engagement. Building trust emerges as key, urging listeners to adopt innovative approaches that resonate with customers. Ultimately, the conversation challenges conventional wisdom, advocating for integrity and value-driven communication in a rapidly changing business landscape.

Sep 18, 2024 • 28min
Authenticity Matters with Andy Mork
In this engaging talk, Andy Mork, owner of Mork Productions and BrandSlap, dives into the challenges salespeople face in capturing attention and staying relevant. He emphasizes the power of authenticity in content creation, particularly with short-form video. Andy shares invaluable advice on embracing imperfections and leveraging smartphone technology for branding. Listeners gain insights into enhancing viewer engagement through effective video practices and the importance of consistency in personal branding. Perfect for anyone looking to elevate their sales game!
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