The Advanced Selling Podcast Mastering Trade Show Selling
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Jan 15, 2025 Unlock the secrets to successful trade show selling with a three-phase framework. Learn how to set clear, measurable goals pre-event and leverage social media for maximum engagement. Discover the power of networking with speakers and influencers while at the show to forge valuable connections. Finally, master the art of timely follow-ups to stay ahead of the competition. Prepare, connect, and follow through for a winning strategy!
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Pre-Show Social Engagement
- Follow the trade show's hashtag on social media platforms, especially four to two weeks prior.
- Interact with posts, connect with attendees, and arrange meetups.
Personal Scoreboard
- Create a personal scoreboard with measurable key performance indicators (KPIs) for the trade show.
- Set numeric goals, such as scheduled meetings or new connections, to track your progress and success.
Connect with Speakers
- Identify speakers at the trade show whose topics align with your interests and attend their talks.
- Be the last person to approach them after their presentation, as this increases your chances of a deeper conversation and connection.