The Advanced Selling Podcast
Mastering Trade Show Selling
Jan 15, 2025
Unlock the secrets to successful trade show selling with a three-phase framework. Learn how to set clear, measurable goals pre-event and leverage social media for maximum engagement. Discover the power of networking with speakers and influencers while at the show to forge valuable connections. Finally, master the art of timely follow-ups to stay ahead of the competition. Prepare, connect, and follow through for a winning strategy!
11:18
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Quick takeaways
- Setting measurable goals and engaging in social media before the trade show are crucial for maximizing your networking opportunities.
- Completing all follow-up tasks immediately after the event is essential for maintaining momentum and staying top of mind with new contacts.
Deep dives
Effective Trade Show Strategies
Preparing for a trade show involves three critical phases: pre-show, during the show, and post-show. Before attending, setting personal goals is essential; creating a personal scoreboard allows individuals to track their progress and measurable outcomes, such as scheduling a specific number of meetings or identifying new contacts. Engaging with social media hashtags related to the event also enhances networking opportunities, enabling professionals to connect with attendees in advance. This prep work lays the foundation for a successful event and helps ensure that participants reap tangible benefits from their presence.
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