The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainers
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10 snips
May 21, 2025 • 13min

The Science of Sales Coaching

Discover a bold new approach to sales coaching that prioritizes the science of selling over subjective methods. With an emphasis on measurable results, the discussion reveals why accountability is key for salespeople. Role-playing may not always translate to real-world success, especially in remote setups. The host challenges traditional practices, advocating for data-driven strategies that truly move the needle in performance. If you're ready to reinvent how you coach, tune in for transformative insights!
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27 snips
May 19, 2025 • 23min

Why Buyers Don't Trust You (And What To Do About It)

The hosts discuss the shift in buyer behavior and the growing trust gap between buyers and sellers. Traditional sales tactics are becoming outdated as buyers are now more informed and self-directed. Transparency during the sales process is highlighted as key to building trust. They provide practical strategies for adapting to modern purchasing behaviors, emphasizing the importance of education and authenticity. By studying buyers rather than just honing sales skills, sales professionals can significantly improve their closing rates.
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15 snips
May 12, 2025 • 22min

Building Your Everyday Leads System

Dive into the world of 'Everyday Leads,' a revolutionary approach to consistent B2B lead generation. Discover how to keep your pipeline full without the stress of last-minute prospecting. Explore tips on harnessing automated webinars for warm leads and the power of connector meetings. Learn about breaking mental barriers that hold salespeople back, likening the transition to systematic lead generation to fitness training. It's all about building a disciplined, effective strategy for sustained success!
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May 7, 2025 • 14min

Guiding Principles: Part 2

Dive into the game-changing principles of intent and assertiveness to elevate your sales conversations. Discover how locking in clear next steps can eliminate frustrating back-and-forth scheduling. Explore the value of creating a customer-centered experience, even if it means walking away from a deal that's not right. Learn why honesty is key in building successful sales relationships and how it enhances genuine communication. Plus, get insights into a new coaching program designed for sales leaders.
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5 snips
May 5, 2025 • 21min

Timeless Sales Skills in a World of Innovation

Explore the timeless principles of sales that remain relevant despite the tech boom. Discover the significance of genuine human connections in a world increasingly reliant on AI. The hosts highlight the art of discovery and the necessity of a solid business plan. Delve into how motivation and structured planning can elevate client relationships. They also reflect on the evolving language of sales and the psychological barriers that may hinder success. The core elements discussed continue to be the backbone of effective selling.
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6 snips
Apr 28, 2025 • 22min

Thriving in an Uncertain Market: Leveraging Tools & Building Connections (Part 2)

In part 2 of their special live episode on navigating uncertain markets, Bill Caskey and Bryan Neale continue their discussion on essential skills for sales professionals. The guys emphasize the importance of utilizing free and low-cost tools already at your disposal, from LinkedIn to ChatGPT, rather than waiting until circumstances force your hand. Bill shares a powerful strategy for commanding premium pricing by developing a customer roadmap that builds trust in your process. Meanwhile, Bryan advocates for becoming a connector who actively brings valuable people together without keeping score. Through practical examples and personal experiences, Bill and Bryan demonstrate why taking decisive action now can position you to thrive regardless of economic conditions. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. ================================= Discover how to build the introductory video that works 24/7 for your pipeline on October 3rd, 12PM EST. Join at advancedsellingpodcast.com/insider
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Apr 23, 2025 • 16min

Guiding Principles: Part 1

Discover the power of objectivity in sales as Bryan challenges you to evaluate your funnel without bias, envisioning real stakes. Unearth the concept of the 'Expert Persona' by diving into your customer’s world and fostering trust. Learn how tools like Google and ChatGPT can elevate your approach, turning sales into a partnership rather than a pitch. Embrace these guiding principles for greater success in your sales journey, with more tactical insights promised in future discussions!
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Apr 21, 2025 • 27min

Thriving When Others Panic: Skills for an Uncertain Market

In a live discussion, the hosts share essential skills for sales professionals during economic uncertainty. They emphasize focusing on what you can control, maintaining pricing discipline, and recognizing abundance in challenging markets. The conversation also covers adapting messaging for anxious clients and understanding AI's growing influence. Humorous anecdotes from their podcasting journey add a light touch, while practical strategies for mastering productivity and overcoming psychological barriers in decision-making ensure listeners stay resilient.
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9 snips
Apr 14, 2025 • 22min

Dollars and Sense: Reframing How Salespeople Talk About Money

Dive into the intriguing realm of financial conversations in sales, where storytelling takes center stage over dull spreadsheets. Learn the importance of client lifetime value and how it shapes effective budgeting. Discover the significance of time horizons when discussing ROI and the common pitfalls salespeople face. The hosts highlight why not every deal is beneficial for customers and share tips on maintaining objectivity in financial discussions. This episode is a treasure trove of practical guidance for meaningful economic conversations that drive decisions.
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10 snips
Apr 7, 2025 • 27min

Content That Connects: Using Video as a Sales Asset

The hosts dive into the importance of video content, highlighting YouTube's potential to surpass company websites. They tackle common fears about creating video, offering creative ideas like customer spotlights and demos. They argue that embracing video not only enhances customer connection but also offers immense rewards with minimal risks. Personal stories illustrate how video can boost confidence and engagement, especially in less dynamic industries. Plus, there’s a discussion on using AI tools to enhance podcast creation and maintain authenticity.

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