The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books
Mar 13, 2025 • 6min
It's Transformation, Not Features
Bill Caskey challenges traditional sales methods that may hinder your success. He points out that a low closing rate often signals the need for change. Instead of focusing on features, effective selling is about understanding the transformation and results that prospects seek. Caskey encourages initiating conversations by asking prospects about their goals. He emphasizes adapting to modern buying processes with multiple stakeholders for greater impact.
Mar 11, 2025 • 22min
Why Every Sales Pro Needs Their Own Youtube Channel
Explore the benefits of sales professionals creating their own YouTube channels to connect with younger buyers and strengthen their industry presence. Discover the '3E' framework—Educate, Explain, and Edify—to stand out in a competitive landscape. The speakers share how leveraging personal narratives can engage audiences effectively. They emphasize the zero-downside, all-upside strategy of building a digital content archive, enhancing visibility, and fostering lasting professional relationships. Join the digital revolution to leave a legacy!
29 snips
Mar 3, 2025 • 18min
Standing Out in the Inbox: The Art of Sales Outreach
Discover the art of authentic communication in a world of AI-generated content. The hosts share a hilarious LinkedIn exchange, proving that personalized messages can forge meaningful connections. They challenge the norm of mass outreach, advocating for thoughtful communication that builds rapport. With a focus on genuine engagement, they highlight how small gestures can create unexpected opportunities in sales. Tune in for insights on standing out in the inbox and making authentic connections.
5 snips
Feb 27, 2025 • 6min
Why You Need a Youtube Channel
Discover why video content is now essential for sales professionals. Ignoring YouTube today is like lacking a business card decades ago, leaving you invisible to clients. Learn about the shift in buying behaviors where prospects prefer researching through videos. Gain insights into creating engaging and authoritative video content that connects with potential clients. This informative discussion lays out a clear roadmap to boost your business in a video-driven world.
Feb 26, 2025 • 16min
Less Clutter, More Deals
Cleaning up your CRM is crucial for effective sales. An overloaded pipeline is like a cluttered garage—hard to navigate and filled with junk. Regular monthly clean-outs not only improve accuracy but also lead to happier executives. Streamlining your data management opens up space for real growth opportunities. Discover actionable steps to keep your sales process clear and productive.
20 snips
Feb 24, 2025 • 19min
Bridging the Gap: Between-Meeting Engagement
Bill and Bryan dive into the often-neglected time between prospect meetings, emphasizing engagement strategies that go beyond traditional follow-ups. They discuss five innovative techniques including strategic introductions and creating customized content. Building digital resource libraries is highlighted as a way to foster trust and connection. The importance of leveraging trackable video communication and inviting prospects to events is also covered. These actionable insights aim to maintain momentum and showcase value in today’s sales landscape.
8 snips
Feb 20, 2025 • 5min
The Lost Art of Explanation: How to Influence Through Better Communication
In this engaging discussion, an expert examines the common pitfalls of communicating complex ideas, revealing how even seasoned professionals can lose their audience. Key techniques for effective explanation are highlighted: building context, establishing purpose, and mapping out clear paths for understanding. It's not just about sharing information; it's about fostering transformation and trust. The insights are particularly valuable for sales leaders eager to captivate their audience and enhance their persuasive abilities.
8 snips
Feb 17, 2025 • 23min
The Missing Metrics of Modern Selling
Bill and Bryan dive into the overlooked sales metrics that matter most in today's landscape. They emphasize the shift from lead generation to conversion, encouraging a deep dive into data that drives success. The conversation highlights the importance of tracking the average days to close and reassessing pricing strategies. With both humor and practical insights, they provide actionable advice for improving sales efficiency and foster a new approach to measurement that can transform sales performance for professionals at any level.
4 snips
Feb 14, 2025 • 2min
The Hard Truth About Soft Coaching: Why Real Growth Requires Discomfort
In this thought-provoking discussion, the host delves into why many coaching relationships fail to drive real change. He emphasizes that true growth comes from discomfort and constructive confrontation, rather than just maintaining comfort. By presenting a formula that links discomfort and action to transformation, he challenges the idea that likability is essential for effective coaching. This episode calls listeners to embrace discomfort as a route to professional development, urging them to consider bold moves for greater success.
4 snips
Feb 12, 2025 • 15min
Stop Treating Your CRM Like a Filing Cabinet
Sales teams often misuse CRM systems as mere record-keeping tools. Learn how to transform your CRM into a powerful asset by streamlining note-taking and enhancing organization. Discover strategies to boost engagement and foster collaboration, making CRM a vital part of your sales process. It’s time to leverage data instead of just logging it, turning your CRM into a competitive advantage that drives efficiency and keeps your pipeline active. Join the conversation to elevate your sales game!
