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The Advanced Selling Podcast
Why You Need a Youtube Channel
Feb 27, 2025
Discover why video content is now essential for sales professionals. Ignoring YouTube today is like lacking a business card decades ago, leaving you invisible to clients. Learn about the shift in buying behaviors where prospects prefer researching through videos. Gain insights into creating engaging and authoritative video content that connects with potential clients. This informative discussion lays out a clear roadmap to boost your business in a video-driven world.
06:08
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Quick takeaways
- Sales professionals must embrace YouTube to maintain visibility and relevance, as it has become essential in connecting with potential clients.
- Creating engaging video content can establish authority and trust while effectively addressing the needs and questions of prospects.
Deep dives
The Importance of YouTube in Modern Business
Having a YouTube channel is essential for visibility in today’s digital marketplace, akin to the necessity of a business card in the past. Many prospects prefer visual content over interactions with salespeople, leading them to research and consume videos online before making purchasing decisions. YouTube, as the second largest search engine, offers businesses a platform to showcase their knowledge and authority, making it critical not to fall behind competitors who have already established their presence. Without a proactive approach to video content, potential clients may only find your competitors when searching for industry solutions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode