The Advanced Selling Podcast Why You Need a Youtube Channel
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Feb 27, 2025 Discover why video content is now essential for sales professionals. Ignoring YouTube today is like lacking a business card decades ago, leaving you invisible to clients. Learn about the shift in buying behaviors where prospects prefer researching through videos. Gain insights into creating engaging and authoritative video content that connects with potential clients. This informative discussion lays out a clear roadmap to boost your business in a video-driven world.
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YouTube's Importance
- Not having a YouTube channel in 2025 is like lacking a business card in 1985.
- You become invisible to a large segment of your potential audience.
Changing Buyer Behavior
- Prospects now research and vet solutions online before contacting salespeople.
- Video content is increasingly important in their decision-making process.
Leverage Existing Knowledge
- Turn frequently asked customer questions into short videos (3-5 minutes).
- Focus on consistency and authenticity over high production value.