The Advanced Selling Podcast The Missing Metrics of Modern Selling
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Feb 17, 2025 Bill and Bryan dive into the overlooked sales metrics that matter most in today's landscape. They emphasize the shift from lead generation to conversion, encouraging a deep dive into data that drives success. The conversation highlights the importance of tracking the average days to close and reassessing pricing strategies. With both humor and practical insights, they provide actionable advice for improving sales efficiency and foster a new approach to measurement that can transform sales performance for professionals at any level.
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Track Key Metrics
- Track key sales metrics, even basic ones like closing percentage.
- Many salespeople overlook these numbers, hindering potential improvements.
Modern Selling Metrics
- Modern selling requires new metrics beyond traditional cold calls and presentations.
- Consider inbound leads from platforms like LinkedIn and other digital engagement.
Track Inbound Leads
- Track inbound leads, even those generated by corporate.
- Understand the source and volume of your leads to improve lead generation strategies.