13min chapter

The Advanced Selling Podcast cover image

The Missing Metrics of Modern Selling

The Advanced Selling Podcast

CHAPTER

Rethinking Sales Metrics

This chapter explores the importance of understanding key sales metrics and how they impact business performance. The discussion highlights the need for sales professionals to shift their focus from merely generating leads to effectively converting them into sales by analyzing relevant data. Through humor and real-world examples, the speakers advocate for a deeper understanding of nuanced metrics and behaviors that drive long-term success in sales.

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