The Advanced Selling Podcast

Standing Out in the Inbox: The Art of Sales Outreach

29 snips
Mar 3, 2025
Discover the art of authentic communication in a world of AI-generated content. The hosts share a hilarious LinkedIn exchange, proving that personalized messages can forge meaningful connections. They challenge the norm of mass outreach, advocating for thoughtful communication that builds rapport. With a focus on genuine engagement, they highlight how small gestures can create unexpected opportunities in sales. Tune in for insights on standing out in the inbox and making authentic connections.
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ADVICE

Authentic Outreach

  • Evaluate your outreach voice across various platforms like LinkedIn, podcasts, and emails.
  • Consider if your communication style is authentic or overly reliant on mass production and AI.
ADVICE

Personalize Your Outreach

  • Be mindful of overusing AI in outreach, as it can sound impersonal and inauthentic.
  • Strive for a more personalized approach, even in mass emails, by using a natural, human-like tone.
ANECDOTE

Blind Zebra and Wise Rhino

  • Bryan Neal shares a LinkedIn exchange with Wise Rhino Group.
  • This demonstrates how a simple, authentic interaction can create a meaningful connection.
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