RJon Robins: From The Vault

"You must be the architect of your own marketing. To do less is to abdicate a critical function of your business, which affects your life." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from the July 2017 Live Quarterly Meeting, RJon shows members of How To Manage A Small Law Firm the reason why most law firm marketing fails. Through a surprise musical demonstration using nursery rhymes we've known since childhood, he exposes the fundamental truth about marketing success. The blueprints are simple and proven. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"Most people you meet don't take pride in their willingness to do the hard work. They take pride in the hard work. They take pride in being the best hammer swinger around. I'm a great lawyer. I've got a great reputation. Everyone loves me. Everyone refers business to me because of how great I am. Forget that. That's not what builds businesses." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from April 2021, RJon exposes the backwards approach that keeps lawyers broke and desperate. He explains why being "the best lawyer" means nothing if nobody knows about you. He demonstrates how the feast-or-famine cycle is created by constantly turning marketing on and off. Through the John Henry metaphor, RJon shows the critical difference between being a hammer swinger and building a steam hammer. In essence, you're building a marketing machine that keeps working while you're asleep, on vacation, or dealing with family emergencies. This episode is for law firm owners ready to reverse what law school taught them: legal work first, getting paid second, then marketing when you have time. Mature and successful entrepreneurs know the priority order is the exact opposite. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"Are you willing to live for a few years the way most people won't, so you can live the rest of your life the way most people can't?" - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In the first of a two-part series from the October 2024 Live Quarterly Meeting, RJon issues a challenge to How To Manage A Small Law Firm members: think 36 months ahead and commit to your future. Through candid insights about his own business journey, he encourages law firm owners to build something that can't be taken away by algorithm changes, technology shifts, or market disruptions. By putting down deep roots and investing in their future selves, they create a lasting competitive advantage.Key Takeaways:1. Building lasting competitive advantage requires doing what others aren't willing to do2. Most people know what to do but won't commit to doing it3. Your opportunity exists in sustained execution 4. To develop deep roots takes dedicated time but creates advantages that can last a lifetime5. The real question and challenge is whether you're committed enough to your future self to follow throughRJon's transparent approach is an eye-opening look at the reality of building and scaling a business. This includes the uncomfortable shifts, investments, and commitment required for lasting success.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"Purpose and practical are not alternatives to one another. Just because you discover your purpose doesn't mean suddenly all of the mechanical things that need to happen to make your business function, magically fall into place." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from January 2020 with members of How To Manage A Small Law Firm in Phoenix, RJon confronts a trend he sees among entrepreneurs: using the pursuit of purpose as an excuse to neglect business fundamentals.  Through real examples and a powerful analogy, he demonstrates why balance matters and what happens when it is ignored. Key Takeaways:1. Purpose and practical execution must work together2. A quick look at any phone book proves there is more opportunity available than most law firm owners realize3. Your business exists to serve you4. The proper business relationship between you and your business changes everything about how you operateThis lesson cuts through the noise and delivers clarity on mindset matters when building a successful businessLet's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Discover how everything in life can be broken down into systems, providing a new lens for viewing your business. RJon Robins emphasizes the importance of long-term planning, revealing how committing to strategies far in advance can lead to higher income. He explores the necessity of structured systems in law firms, which can transform chaotic operations into profitable enterprises. From the significance of surrounding yourself with ambitious peers to recognizing operational subsystems, this lesson is a treasure trove for serious entrepreneurs.

"Your ego desperately wants to preserve and defend and justify and stay in that comfort zone, and your full potential requires you to obliterate that comfort zone." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from 2016, RJon explores the battle between ego and potential that keeps law firm owners trapped in the feast-or-famine cycle. He exposes why sales conversations feel so uncomfortable for lawyers and how this discomfort creates a destructive pattern of hiding when busy and desperately accepting bad clients when broke. Through his own transformational story, RJon shares the three critical decisions that changed the trajectory of his business and life. Key Takeaways:1. Law firm owners mistakenly approach sales the same way they were taught in law school to get good grades 2. Making decisions from where you want to be (not where you are now) transforms every choice you make about hiring, marketing, and which clients to accept3. When you are the sales machine, your entire business depends on your mood, state of mind, and availability, which creates unpredictable resultsRJon challenges the fundamental approach most lawyers take toward their clients and their business. This episode offers a mindset shift that provides both the psychological insight and practical framework for breaking free from self-imposed limitations. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"As soon as I could think clearly, I was suddenly able to see all of these amazing opportunities, which were around me the whole time." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this revealing lesson from 2018, RJon shares how he discovered a multimillion-dollar opportunity that had been invisible to him for years. Using his own personal story of building his business, RJon demonstrates why successful entrepreneurs often miss the most obvious opportunities right in front of them. He shares how one vulnerable conversation changed his thinking and allowed him to suddenly see what had been there all along. Key Takeaways:1. Why successful entrepreneurs often can't see their most obvious opportunities2. How no matter how successful you are, your subconscious can still sabotage you3. What is really preventing you from recognizing opportunities (it's not what you think)This episode is an example of the need to be vigilant about your mindset to avoid subconscious sabotage. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"You are settling for the illusion of control. You don't have real control... Real control is the ability to cause things to happen." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this mindset lesson with How To Manage A Small Law Firm members, RJon delivers a fundamental truth about success: you can pretty much have what you want in business as long as you're willing to do what it takes to get it. He challenges law firm owners to stop settling for the illusion of control and start building real control in their business.Key Takeaways:1. Commitment must come before confidence - you can't wait to feel ready before taking action2. Business goals will shift much like gears in a car based on current needs3. Making more money comes from helping more people, not from extracting more profits from existing clientsThis episode is jam packed with solutions to mindset pitfalls.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"Every time you do something that's consistent with what the owner of a million dollar law firm would do, it brings you closer to being the owner of a million dollar law firm.  Every time you do something that's inconsistent with what the owner of a million dollar law firm would do, it pushes that million dollar law firm a little bit further away from you." - RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this comprehensive lesson with members of How To Manage A Small Law Firm, RJon breaks down the Dunning-Kruger effect. Specifically as it relates to how law firm owners approach their business growth. He explains the three common approaches people take:Be - Do - HaveHave - Be - DoDo - Be - HaveHe describes the difference between them and why one in particular is the right approach for entrepreneurial business owners. Key Takeaways:The Dunning-Kruger effect causes inexperienced people to overestimate their abilities and experts to underestimate the value of their expertiseThe importance of being around law firm owners with much larger practices to  realistically assess your own skills and experienceLife's everyday challenges do not disappear when you reach revenue goals, you just get better at handling themThroughout this episode, RJon offers candid insights about the reality of being a million-dollar law firm owner. He addresses unrealistic expectations while providing guidance for achieving business goals.Resource mentioned: The 4 C's Formula by Dan SullivanLet's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"You've got to sacrifice something of lower value to get something of higher value. That's called profit. In this case, what you sacrifice is everyone liking you... and what you're gaining are some people really liking you because you speak some real truth that they resonate with." –RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from a Practical Profitable Mindset session, RJon explains why meaningful transformation requires discomfort and why some people will not like you for helping them see the truth about their situation.Key Takeaways:People love coaches who enable them and make it okay to not do what needs to be doneYou cannot make someone uncomfortable about something they are not already uncomfortable with; you can only shine a light on existing discomfortAs your business grows, be prepared for people to project their issues onto youThe people who get you "here" are not necessarily the people who will get you "there"Polarization isn't just inevitable but necessary when you're in the business of helping people make meaningful changeThis episode challenges the conventional wisdom about being likable and reveals why effective leadership often requires making difficult choices about who you serve. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.