

RJon Robins: From The Vault
RJon Robins
Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. This content is for serious entrepreneurs only. If you’re ready to be challenged, if you’re ready to step outside your comfort zone, if you’re ready to level-up your business and your life in a massive way… you’ve come to the right place. Let’s go to the vault!
Episodes
Mentioned books

Aug 25, 2025 • 16min
You Don't Want It Bad Enough
"What I wanted more than the financial freedom that I claimed to want...is I wanted to be right about my stories." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from the July 2024 Live Quarterly Meeting, RJon shares the brutal and transformative truth a mindset coach told him in 2011 that changed everything. A moment so powerful it forced him to face the reality behind the elaborate stories and perfectly crafted excuses that were keeping him stuck. This episode exposes the psychological trap that keeps smart, capable people broke despite what they think are their best efforts. Key Takeaways:Why you might be struggling to accomplish your business goals despite your best effortsThe mindset barrier that creates more business problems than people realizeBreakthrough requires facing uncomfortable truths about yourselfRJon's story reveals what it actually takes to break through when you're tired of your own excuses. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Aug 18, 2025 • 21min
Healthy and Unhealthy Confrontation
"One of the things that you have to do to build a successful business that stays successful is you have to learn healthy confrontation." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from the July 2024 Live Quarterly Meeting, RJon takes law firm owners through an unexpected but necessary mindset journey about communication and confrontation. He explains the three ways people communicate and navigate confrontation in business and life: Healthy confrontation: Requires emotional maturity, creativity, and the ability to tolerate dissonance while finding common ground.Unhealthy confrontation: Creates cycles of conflict between explosive communication that damages relationships followed by passive retreat.Avoiding confrontation: Passive "driftwood" behavior means never speaking up, never asking for what you want, and going with the flow to avoid confrontation.RJon challenges law firm owners to examine their own communication and confrontation patterns to understand how it may be sabotaging their business and personal lives. He encourages them to embrace healthy confrontation and shares how even at the highest levels of success, the mindset work never stops.----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Aug 11, 2025 • 21min
Mindset: Victim vs. Creator
"A victim does not see their agency. A victim does not see their ability to change the world. To change their world, a creator says, every morning I wake up and I create a new me, and I can create a new me with these ideas, or I can create a new me with those ideas, or I can create a new me with some other ideas." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from a 2022 Practical Profitable Mindset session, RJon guides How To Manage a Small Law Firm members through a powerful visualization exercise about mindset orientation. Using the metaphor of a bird in an open cage, he explains the fundamental differences between victim and creator mindsets. Through the exploration of the Karpman Drama Triangle of victim-persecutor-rescuer relationships, RJon explains how true creators, challengers, and coaches operate from a place of equality and empowerment.Key Takeaways1. Victims see the world as acting upon them, while creators see themselves as acting upon the world2. Victims secretly feel relief from their victim status because it absolves them of scary responsibility3. The Karpman Drama Triangle consists of victims (who need persecutors), persecutors (who need victims), and rescuers (who need victims to avoid their own issues)4. True coaches and challengers see people as creators and equals, not as inferior beings who need rescuing5. Creators reinvent themselves daily with new information and aren't prisoners to past beliefs or statementsRJon clearly lays out the difference between victims and creators. Real creators want to set others free, help them become equals, and are happy when students surpass them. Through raw honesty about his own evolution, RJon demonstrates the freedom that comes from embracing a creator mindset.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Aug 4, 2025 • 15min
3 Financial Fundamentals
Dive into the world of business finance as RJon Robins simplifies essential concepts for law firm owners. Discover the impactful differences between passive and dynamic overhead, and how they influence growth. Analyze the true value of profit and loss statements versus balance sheets. Learn why understanding ROI per team member is crucial. RJon emphasizes the market value of effective systems and procedures, showing their significance in creating equity. This interactive lesson offers actionable insights for elevating your legal practice.

Jul 28, 2025 • 10min
The Hard Truth About A/R
" Accounts receivables are very, very unhealthy for your business. Every dollar of accounts receivable that you have out there is basically $3 that you've got to earn." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from January 2018, RJon dismantles the dangerous myths surrounding accounts receivables with members of How To MANAGE a Small Law Firm. He explains why so many law firm owners feel "safe" holding onto unpaid invoices. RJon shares the personal mindset shift that helped him stop treating A/R like a backup plan, and breaks down the serious financial and ethical consequences of allowing receivables to stack up. Key Takeaways:• Why accounts receivables are a financial illusion and a threat to your margins• The simple math that shows how much you're really losing• How trust accounts and evergreen retainers protect your firm• The connection between A/R and bar complaints• Why lawyers must stop using fear as a justification for inactionThis episode is a wake-up call for law firm owners still tolerating unpaid invoices. RJon shows how cleaning up your receivables isn't just good for business, it's essential for your family as well. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Jul 21, 2025 • 19min
Flip The Script: Read Your Numbers Like A Story First
Explore how financial statements tell a powerful story about your business, one that highlights truth over ignorance. RJon Robins emphasizes the importance of understanding the narrative behind the numbers to make confident decisions. Discover the pitfalls of the traditional numbers-first approach and how a story-first perspective can liberate CEOs, leading to rapid growth. By choosing fact-based decision-making, entrepreneurs can embrace reality and craft actionable plans for success.

Jul 14, 2025 • 16min
G.A.S. Calls Q&A
"The main objective of the call, and you got to stay true to the spirit of the call, we are genuinely and sincerely checking in on the person... to see if they're okay, to see how we can be of service."Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson, RJon addresses real questions from How To MANAGE a Small Law Firm members about conducting G.A.S. Calls effectively. Get ready for a lively Q&A session filled with best practices law firm owners can put into action today.Key Takeaways:Problems you discover through client outreach are opportunities to improve your businessG.A.S. Calls are genuine check-ins, not social calls - stay focusedBatch calls (former clients, referral sources, not engaged) to improve quickly through repetitionGet your self-esteem out of the conversationValue isn't about your credentials or how great you are, it's about the client's specific situation and needsThrough practical coaching and real-world examples, RJon illustrates how effective G.A.S. Calls are about understanding the client's situation deeply enough to demonstrate relevant value.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Jul 7, 2025 • 15min
The Secret of G.A.S. Calls
"There are hundreds of thousands of lawyers right now all over the country whining and complaining about, "I don't have enough business and I don't have any clients and I don't have any money." But the fact of the matter is that is all a bunch of bullshit because if you've got no business, what that means is you've got plenty of time. And with time and creativity, you can get all the money you want or need in life." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this workshop lesson for How To MANAGE a Small Law Firm members, RJon introduces the concept of G.A.S. Calls. This is a proven method which obliterates the common excuse that lawyers use about not having enough business or money. He challenges law firm owners to use their time and creativity to generate all the revenue they need through genuine care and structured conversations. RJon demonstrates how to create value while building lasting professional relationships with clients, prospects, and referral sources. Key Takeaways:Why G.A.S. Calls are profitableA deeper exploration about where clients are now versus where they want to be in the future How referrals are like a GPS for your future business profitabilityThe importance of a simple system to track referralsThroughout the episode, RJon emphasizes that G.A.S. Calls focus on relationship-building through meaningful conversations that create value for everyone involved.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Jun 30, 2025 • 18min
Build A Law Firm That Actually Works For You
"When high velocity growth becomes your new normal, everything that's not consistent with high velocity growth becomes... abnormal." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from July 2016, RJon delivers a foundational training to new members of How To Manage A Small Law Firm. He outlines the real work required to build a sustainable practice and breaks down why so many lawyers are stuck and unhappy. Key Takeaways:• Why "too good to be true" is just another excuse• What actually goes into building a high-functioning law firm• How to stop reinventing the wheel and start using repeatable processes• Why a real budget (not a historical one) is essential for growth• The role of personal responsibility in scaling a business that serves you and your lifeThis episode is a no-nonsense blueprint for any law firm owner who's ready to get real, get organized, and finally build a business that works. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

Jun 23, 2025 • 34min
What's Behind Risky Business Behavior?
"The reason lawyers do reckless, self-destructive things with their business is not because they're bad people. It's because they're trying to avoid embarrassment." Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson, RJon addresses the real reasons law firm owners make self-destructive financial decisions. He walks members of How To Manage A Small Law Firm through practical ways to manage the most common financial pressure points: mortgage, payroll, tuition, car payments, and credit cards. He explains how avoiding embarrassment or discomfort often drives risky behavior. Key Takeaways:1. Why financial pressure leads to short-term decisions with long-term consequences2. How unspoken fear, shame or ego can lead to ethical and financial disaster3. What the "triangle of fraud" reveals about risk, rationalization, and unspoken needs.Drawing from his years of forensic investigations, RJon shows how unmet emotional needs lead business owners to sabotage their own firms without realizing it. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.


