Bullshit Metrics That Don't Matter (And Metrics That Do)

"What if you were paying cash for all that marketing? What if the person who you were paying it to took your cash and then tore it up in front of you and threw it in the toilet and then flushed it? Then you'd understand what's really going on in your business when you don't pay attention to the marketing metrics that are important." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this unforgettable lesson from January 2020 workshop, RJon uses a shocking exercise to wake law firm owners up to the thousands they are wasting monthly on untracked marketing. He exposes the marketing metrics that are distractions which do not bring in new business. He then reveals the metrics that do matter because they are the ones that lead to signed clients which ultimately provides for your family and your firm.

Key Takeaways:

1. Not tracking your marketing metrics is costing you money every single month

2. Do not allow yourself to be distracted with meaningless vanity metrics

3. The only metrics that matter are the ones that connect directly to revenue and client acquisition

RJon drives home the true cost of ignoring your marketing metrics, holding marketing vendors accountable, and why it is important to understand the difference between vanity metrics and metrics that actually matter.  

Let's go to the vault!

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