RJon Robins: From The Vault

RJon Robins
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Sep 15, 2025 • 17min

The Illusion of Control

"You are settling for the illusion of control. You don't have real control... Real control is the ability to cause things to happen." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this mindset lesson with How To Manage A Small Law Firm members, RJon delivers a fundamental truth about success: you can pretty much have what you want in business as long as you're willing to do what it takes to get it. He challenges law firm owners to stop settling for the illusion of control and start building real control in their business.Key Takeaways:1. Commitment must come before confidence - you can't wait to feel ready before taking action2. Business goals will shift much like gears in a car based on current needs3. Making more money comes from helping more people, not from extracting more profits from existing clientsThis episode is jam packed with solutions to mindset pitfalls.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Sep 8, 2025 • 23min

Take Action, See Results

"Every time you do something that's consistent with what the owner of a million dollar law firm would do, it brings you closer to being the owner of a million dollar law firm.  Every time you do something that's inconsistent with what the owner of a million dollar law firm would do, it pushes that million dollar law firm a little bit further away from you." - RJon Robins Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this comprehensive lesson with members of How To Manage A Small Law Firm, RJon breaks down the Dunning-Kruger effect. Specifically as it relates to how law firm owners approach their business growth. He explains the three common approaches people take:Be - Do - HaveHave - Be - DoDo - Be - HaveHe describes the difference between them and why one in particular is the right approach for entrepreneurial business owners. Key Takeaways:The Dunning-Kruger effect causes inexperienced people to overestimate their abilities and experts to underestimate the value of their expertiseThe importance of being around law firm owners with much larger practices to  realistically assess your own skills and experienceLife's everyday challenges do not disappear when you reach revenue goals, you just get better at handling themThroughout this episode, RJon offers candid insights about the reality of being a million-dollar law firm owner. He addresses unrealistic expectations while providing guidance for achieving business goals.Resource mentioned: The 4 C's Formula by Dan SullivanLet's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Sep 1, 2025 • 14min

Create Real Change: It's Okay To Polarize Your Audience

"You've got to sacrifice something of lower value to get something of higher value. That's called profit. In this case, what you sacrifice is everyone liking you... and what you're gaining are some people really liking you because you speak some real truth that they resonate with." –RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from a Practical Profitable Mindset session, RJon explains why meaningful transformation requires discomfort and why some people will not like you for helping them see the truth about their situation.Key Takeaways:People love coaches who enable them and make it okay to not do what needs to be doneYou cannot make someone uncomfortable about something they are not already uncomfortable with; you can only shine a light on existing discomfortAs your business grows, be prepared for people to project their issues onto youThe people who get you "here" are not necessarily the people who will get you "there"Polarization isn't just inevitable but necessary when you're in the business of helping people make meaningful changeThis episode challenges the conventional wisdom about being likable and reveals why effective leadership often requires making difficult choices about who you serve. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Aug 25, 2025 • 16min

You Don't Want It Bad Enough

"What I wanted more than the financial freedom that I claimed to want...is I wanted to be right about my stories." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from the July 2024 Live Quarterly Meeting, RJon shares the brutal and transformative truth a mindset coach told him in 2011 that changed everything. A moment so powerful it forced him to face the reality behind the elaborate stories and perfectly crafted excuses that were keeping him stuck. This episode exposes the psychological trap that keeps smart, capable people broke despite what they think are their best efforts. Key Takeaways:Why you might be struggling to accomplish your business goals despite your best effortsThe mindset barrier that creates more business problems than people realizeBreakthrough requires facing uncomfortable truths about yourselfRJon's story reveals what it actually takes to break through when you're tired of your own excuses. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Aug 18, 2025 • 21min

Healthy and Unhealthy Confrontation

"One of the things that you have to do to build a successful business that stays successful is you have to learn healthy confrontation." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from the July 2024 Live Quarterly Meeting, RJon takes law firm owners through an unexpected but necessary mindset journey about communication and confrontation. He explains the three ways people communicate and navigate confrontation in business and life: Healthy confrontation: Requires emotional maturity, creativity, and the ability to tolerate dissonance while finding common ground.Unhealthy confrontation: Creates cycles of conflict between explosive communication that damages relationships followed by passive retreat.Avoiding confrontation: Passive "driftwood" behavior means never speaking up, never asking for what you want, and going with the flow to avoid confrontation.RJon challenges law firm owners to examine their own communication and confrontation patterns to understand how it may be sabotaging their business and personal lives. He encourages them to embrace healthy confrontation and shares how even at the highest levels of success, the mindset work never stops.----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Aug 11, 2025 • 21min

Mindset: Victim vs. Creator

"A victim does not see their agency. A victim does not see their ability to change the world. To change their world, a creator says, every morning I wake up and I create a new me, and I can create a new me with these ideas, or I can create a new me with those ideas, or I can create a new me with some other ideas." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from a 2022 Practical Profitable Mindset session, RJon guides How To Manage a Small Law Firm members through a powerful visualization exercise about mindset orientation. Using the metaphor of a bird in an open cage, he explains the fundamental differences between victim and creator mindsets. Through the exploration of the Karpman Drama Triangle of victim-persecutor-rescuer relationships, RJon explains how true creators, challengers, and coaches operate from a place of equality and empowerment.Key Takeaways1. Victims see the world as acting upon them, while creators see themselves as acting upon the world2. Victims secretly feel relief from their victim status because it absolves them of scary responsibility3. The Karpman Drama Triangle consists of victims (who need persecutors), persecutors (who need victims), and rescuers (who need victims to avoid their own issues)4. True coaches and challengers see people as creators and equals, not as inferior beings who need rescuing5. Creators reinvent themselves daily with new information and aren't prisoners to past beliefs or statementsRJon clearly lays out the difference between victims and creators. Real creators want to set others free, help them become equals, and are happy when students surpass them. Through raw honesty about his own evolution, RJon demonstrates the freedom that comes from embracing a creator mindset.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Aug 4, 2025 • 15min

3 Financial Fundamentals

"When you invest the time and energy to think through and test and refine and install and improve and maintain your policies and your procedures and your systems, it's not necessarily going to show up in your profit and loss statement right away. But clearly you've created something of value, haven't you?" – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this interactive lesson from January 2018, RJon addresses what many lawyers run from...their business finances. He simplifies three financial fundamentals through a practical exercise for law firm owners to understand:The critical difference between passive/static overhead and dynamic overhead and its impact on business growth.How profit and loss statements differ from balance sheets and how to analyze ROI on every team member.The fair and very real market value of business systems, processes, and procedures.RJon demonstrates how these financial distinctions can transform your approach to business financials and help build real equity in your law firm. Let's go to the vault! ----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Jul 28, 2025 • 10min

The Hard Truth About A/R

" Accounts receivables are very, very unhealthy for your business.  Every dollar of accounts receivable that you have out there is basically $3 that you've got to earn." - RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from January 2018, RJon dismantles the dangerous myths surrounding accounts receivables with members of How To MANAGE a Small Law Firm. He explains why so many law firm owners feel "safe" holding onto unpaid invoices. RJon shares the personal mindset shift that helped him stop treating A/R like a backup plan, and breaks down the serious financial and ethical consequences of allowing receivables to stack up. Key Takeaways:• Why accounts receivables are a financial illusion and a threat to your margins• The simple math that shows how much you're really losing• How trust accounts and evergreen retainers protect your firm• The connection between A/R and bar complaints• Why lawyers must stop using fear as a justification for inactionThis episode is a wake-up call for law firm owners still tolerating unpaid invoices. RJon shows how cleaning up your receivables isn't just good for business, it's essential for your family as well. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Jul 21, 2025 • 19min

Flip The Script: Read Your Numbers Like A Story First

"You're either going to make decisions based on truth, reality and facts, or you will be making your decisions based on ignorance." – RJon RobinsWelcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind  RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson from October 2020, RJon encouraged How To MANAGE a Small Law Firm members to liberate themselves from how they think about their financial statements. He shares how understanding the story behind the numbers has been key to his business success. It could be yours too. Your financial statements tell a story that reveals the truth about your business, even when it's uncomfortable. However, embracing financial reality empowers you to make better, faster, more confident decisions. The choice is yours: make decisions based on truth and facts, or remain willfully ignorant of what your numbers are trying to tell you. Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp
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Jul 14, 2025 • 16min

G.A.S. Calls Q&A

"The main objective of the call, and you got to stay true to the spirit of the call, we are genuinely and sincerely checking in on the person... to see if they're okay, to see how we can be of service."Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.In this lesson, RJon addresses real questions from How To MANAGE a Small Law Firm members about conducting G.A.S. Calls effectively. Get ready for a lively Q&A session filled with best practices law firm owners can put into action today.Key Takeaways:Problems you discover through client outreach are opportunities to improve your businessG.A.S. Calls are genuine check-ins, not social calls - stay focusedBatch calls (former clients, referral sources, not engaged) to improve quickly through repetitionGet your self-esteem out of the conversationValue isn't about your credentials or how great you are, it's about the client's specific situation and needsThrough practical coaching and real-world examples, RJon illustrates how effective G.A.S. Calls are about understanding the client's situation deeply enough to demonstrate relevant value.Let's go to the vault!----------Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp. https://htm.live/bootcamp

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