Why Your Business Needs a Lasting Competitive Advantage

"Are you willing to live for a few years the way most people won't, so you can live the rest of your life the way most people can't?" - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In the first of a two-part series from the October 2024 Live Quarterly Meeting, RJon issues a challenge to How To Manage A Small Law Firm members: think 36 months ahead and commit to your future. Through candid insights about his own business journey, he encourages law firm owners to build something that can't be taken away by algorithm changes, technology shifts, or market disruptions. By putting down deep roots and investing in their future selves, they create a lasting competitive advantage.

Key Takeaways:

1. Building lasting competitive advantage requires doing what others aren't willing to do

2. Most people know what to do but won't commit to doing it

3. Your opportunity exists in sustained execution 

4. To develop deep roots takes dedicated time but creates advantages that can last a lifetime

5. The real question and challenge is whether you're committed enough to your future self to follow through

RJon's transparent approach is an eye-opening look at the reality of building and scaling a business. This includes the uncomfortable shifts, investments, and commitment required for lasting success.

Let's go to the vault!

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