
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

48 snips
Sep 10, 2024 • 38min
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product
Rob Walling, a seasoned entrepreneur and founder, discusses his new course, The SaaS Launchpad, designed for early-stage founders. He explains the distinct advantages of structured learning over traditional content formats. Rob delves into the competitive pricing strategies and his choice of the Circle platform for enhanced community interaction. The conversation also touches on the pivotal challenges founders face, emphasizing the importance of accountability and actionable steps to gain traction in the startup world.

12 snips
Sep 3, 2024 • 25min
Episode 729 | 9 Things I've Learned Investing in 170+ SaaS Companies
In this discussion, insights from over 170 SaaS investments reveal critical patterns in survivability and valuation. Niche markets, particularly vertical and orthogonal SaaS, are highlighted for their growth potential. The emotional landscape of entrepreneurship is examined, especially how acquisition offers can complicate decision-making. Additionally, there's valuable advice for founders facing strategic challenges, including co-founder disputes and funding options. For more in-depth strategies, listeners are encouraged to check out additional resources online.

19 snips
Aug 27, 2024 • 36min
Episode 728 | Bootstrapping Gymdesk to a More Than $32.5M Exit
Eran Galperin, founder of Gymdesk, shares his extraordinary journey from creating 'Martial Arts on Rails' to a $32.5 million exit. He discusses the challenges of competing in a crowded market and how TinySeed played a crucial role in his growth. Eran opens up about dealing with burnout that sparked the decision for a majority buyout. He highlights innovative strategies that led to success and shares plans for Gymdesk's future, all while emphasizing the importance of persistence and community-driven support.

10 snips
Aug 20, 2024 • 30min
Episode 727 | Gymdesk Sells for More than $32.5 million, Hiring Gets Easier, and More Hot Take Tuesday Topics
Tracy Osborn, a startup expert, and Einar Vollset, a seasoned entrepreneur, dive into Gymdesk's impressive $32.5 million funding achievement and what it reveals for TinySeed companies. They discuss the shifting landscape of hiring for bootstrap companies, particularly as monthly recurring revenue (MRR) increases. Tracy and Einar highlight essential strategies for identifying impactful business metrics, emphasizing the need for adaptability and innovation in scaling businesses. They also explore how hiring the right senior talent can be a game-changer for growth.

11 snips
Aug 13, 2024 • 24min
Episode 726 | Selling 29,000 Copies, Information vs. Motivation, and Making Your First Level Last (A Rob Solo Adventure)
Rob Walling shares insights from his recent success, revealing impressive sales figures for his book, "The SaaS Playbook." He emphasizes the critical difference between mere access to information and the motivation needed to learn coding. The discussion highlights the importance of hiring experienced team members for startup success, drawing parallels to elite athletes. Additionally, he previews exciting upcoming projects and discusses strategies for creating impactful onboarding experiences that keep users engaged.

20 snips
Aug 6, 2024 • 46min
Episode 725 | SEO in the Age of AI, Freemium, When Brand Becomes Important, and More Advanced Listener Questions (with Ruben Gamez)
Ruben Gamez, a SaaS founder, dives into the intricacies of brand building and freemium models. He shares surprising insights about the challenges of pursuing a freemium strategy as a bootstrapper. The discussion also emphasizes the importance of developing a strong brand identity, especially in the competitive SaaS landscape. Additionally, they tackle the evolving role of SEO in the age of AI, advocating for adaptability in marketing strategies and the significance of organic growth through user experience and effective communications.

13 snips
Jul 30, 2024 • 31min
Episode 724 | Managing Managers, Breaking Through Plateaus, Thoughts on EOS, and More Later-Stage Listener Questions
Explore management tips for handling managers effectively with insightful strategies. Discover how to conquer MRR plateaus and the common challenges SaaS companies face. Learn the art of presenting your product at conferences without overselling. Understand the delicate balance between SaaS growth and agency work, while keeping your focus sharp. This discussion offers valuable advice for entrepreneurs looking to scale their businesses successfully.

31 snips
Jul 23, 2024 • 32min
Episode 723 | How to Be a Supercommunicator (and Why it Matters as a Bootstrapper) with Charles Duhigg
In a captivating discussion with Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, the spotlight is on the art of effective communication for entrepreneurs. Duhigg defines 'supercommunicators' and shares insights on navigating various conversation types. He emphasizes the importance of active listening and offers strategies to build confidence, especially for introverts. The conversation also touches on adapting communication styles across different mediums, ensuring messages resonate in both personal and professional contexts.

33 snips
Jul 16, 2024 • 39min
Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months
In this discussion, James Mooring, co-founder of Astalty, a SaaS firm tailored for Australia's NDIS market, shares his inspiring journey to achieving seven-figure revenue in just 18 months. He dives into their strategic decision-making and clever pricing tactics that fueled remarkable growth. James emphasizes the significance of a strong co-founder partnership and the impact of building a niche product. Additionally, he discusses engaging customers through events and the importance of rapid iteration in entrepreneurship, turning challenges into learning opportunities.

12 snips
Jul 9, 2024 • 35min
Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report
The hosts dive into insights from the 2024 State of Independent SaaS Report, revealing how team dynamics impact growth—teams of three outperform solo efforts. They discuss the necessity of requiring credit cards for free trials and its effects on customer engagement. Market segmentation is explored, showcasing its crucial role in growth rates. Additionally, trends in funding show fewer companies seeking external investment. Finally, they analyze the effectiveness of various advertising channels for boosting revenue, including Google Ads and social media.
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