Startups For the Rest of Us

Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

31 snips
Nov 5, 2024
Dive into the challenges of expanding to enterprise sales after achieving product-market fit. Discover the intricacies of word-of-mouth marketing in the B2B SaaS realm and why it can be difficult to control. Learn why educating the market may not be the best move for bootstrappers. Explore innovative strategies for selling integrations through incubators, and gain insights into developing a fair profit-sharing model that keeps everyone motivated. Perfect for anyone looking to enhance their software business!
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ADVICE

Enterprise Pricing

  • Charge enterprises higher prices per user, not lower, to account for their increased needs.
  • They often require custom terms, dedicated support, and other services, justifying the premium.
INSIGHT

Word-of-Mouth Marketing

  • Word-of-mouth marketing is valuable yet difficult to control directly.
  • While tactics exist to encourage it, no single approach guarantees success like other marketing channels.
ADVICE

Engage in Conversations

  • Monitor online discussions about your product, correct misinformation, and thank those who mention you.
  • Engage authentically by providing links and additional information when relevant.
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