6min chapter

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Episode 738 | Encouraging Word of Mouth, Educating a Market, and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us

CHAPTER

Navigating Software Evolution and Market Education

This chapter explores the transition from traditional software solutions to cloud-based services, emphasizing market education and brand differentiation. It offers insights into engaging with accelerators, incubators, and VCs for strategic partnerships while cautioning against ineffective outreach methods.

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