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Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem
Nov 12, 2024
Andy Kim, co-founder of Trotto, a SaaS company offering GoLinks, shares his journey into the SaaS world. He discusses how GoLinks serve as powerful tools for internal organizational efficiency, often overlooked in marketing. Andy highlights the challenges of educating customers about their needs, navigating customer adoption, and creating a repeatable marketing funnel. He also dives into the complexities of building trust in SaaS startups and the crucial role of community support and skilled hiring in overcoming obstacles.
29:38
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Quick takeaways
- Trotto’s innovative GoLinks serve as an essential internal URL shortening tool that significantly boosts efficiency in enterprise resource sharing.
- The challenge of educating potential customers about their need for GoLinks highlights the importance of effective marketing strategies for SaaS growth.
Deep dives
High Customer Retention and Discovery Challenges
Trotto, a SaaS application for creating GoLinks, boasts an impressive customer retention rate once users are onboarded. However, many potential customers remain either unaware of their need for such a tool or do not realize that a solution like Trotto exists. This presents a significant challenge for Andy Kim, the co-founder, as raising awareness and demonstrating the value of GoLinks is crucial for growth. As he makes progress in navigating this awareness gap, Trotto's steady month-to-month growth reflects effective strategies to overcome these obstacles.
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