Andy Kim, co-founder of Trotto, a SaaS company offering GoLinks, shares his journey into the SaaS world. He discusses how GoLinks serve as powerful tools for internal organizational efficiency, often overlooked in marketing. Andy highlights the challenges of educating customers about their needs, navigating customer adoption, and creating a repeatable marketing funnel. He also dives into the complexities of building trust in SaaS startups and the crucial role of community support and skilled hiring in overcoming obstacles.