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Andy Kim

Co-founder of Trotto, a SaaS company offering GoLinks for internal use within organizations. He acquired the majority of the business and focuses on sales and marketing.

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Nov 12, 2024 • 30min

Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Andy Kim, co-founder of Trotto, a SaaS company offering GoLinks, shares his journey into the SaaS world. He discusses how GoLinks serve as powerful tools for internal organizational efficiency, often overlooked in marketing. Andy highlights the challenges of educating customers about their needs, navigating customer adoption, and creating a repeatable marketing funnel. He also dives into the complexities of building trust in SaaS startups and the crucial role of community support and skilled hiring in overcoming obstacles.