3min chapter

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Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Startups For the Rest of Us

CHAPTER

Navigating Marketing Challenges in SaaS Growth

This chapter delves into the hurdles SaaS companies encounter in crafting effective marketing strategies for customers unaware of their issues. It emphasizes the importance of diverse marketing channels and a scalable funnel, while acknowledging the necessity of trial and error for success.

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