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Startups For the Rest of Us

Latest episodes

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Jul 23, 2024 • 32min

Episode 723 | How to Be a Supercommunicator (and Why it Matters as a Bootstrapper) with Charles Duhigg

In a captivating discussion with Charles Duhigg, a Pulitzer Prize-winning journalist and bestselling author, the spotlight is on the art of effective communication for entrepreneurs. Duhigg defines 'supercommunicators' and shares insights on navigating various conversation types. He emphasizes the importance of active listening and offers strategies to build confidence, especially for introverts. The conversation also touches on adapting communication styles across different mediums, ensuring messages resonate in both personal and professional contexts.
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Jul 16, 2024 • 39min

Episode 722 | Bootstrapping a Vertical SaaS to 7-Figures in 18 Months

In this discussion, James Mooring, co-founder of Astalty, a SaaS firm tailored for Australia's NDIS market, shares his inspiring journey to achieving seven-figure revenue in just 18 months. He dives into their strategic decision-making and clever pricing tactics that fueled remarkable growth. James emphasizes the significance of a strong co-founder partnership and the impact of building a niche product. Additionally, he discusses engaging customers through events and the importance of rapid iteration in entrepreneurship, turning challenges into learning opportunities.
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Jul 9, 2024 • 35min

Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report

The hosts dive into insights from the 2024 State of Independent SaaS Report, revealing how team dynamics impact growth—teams of three outperform solo efforts. They discuss the necessity of requiring credit cards for free trials and its effects on customer engagement. Market segmentation is explored, showcasing its crucial role in growth rates. Additionally, trends in funding show fewer companies seeking external investment. Finally, they analyze the effectiveness of various advertising channels for boosting revenue, including Google Ads and social media.
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Jul 2, 2024 • 46min

Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

Craig Hewitt, founder of Castos and a coach for startup founders, joins to discuss prioritization in life and business. He shares insights on buying back time, optimizing for convenience, and finding the right work focus through coaching. The conversation emphasizes the importance of work-life balance, making significant decisions, and transitioning from co-hosting to solo podcasting. They also reflect on the benefits of customer interactions for startups and the evolving nature of professional partnerships.
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Jun 25, 2024 • 27min

Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

Discover innovative strategies for testing your product pricing and the risks of one-time payments compared to SaaS models. Learn about the challenges of offering lifetime deals and how to balance a broad customer base with targeted retention. Gain insights on tailoring meaningful book recommendations that resonate with individual preferences, along with a review of a powerful sales book that emphasizes context in decision-making. This solo adventure provides valuable perspectives for founders navigating the dynamic startup landscape.
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Jun 18, 2024 • 43min

Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)

Derrick Reimer, a key figure in competitive markets and product development, discusses pivotal topics like when to abandon ideas and the challenges of painful features. He shares insights on SavvyCal's design refresh, the complexities of developing group scheduling, and navigating crowded markets. Derrick emphasizes the necessity of adaptability and unique differentiators, particularly in the face of open-source competition. The conversation also hints at a potential return to podcasting, adding layers to their engaging dialogue.
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Jun 11, 2024 • 34min

Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users

Marie Martin, co-founder of Tally, shares insights on bootstrapping her company to $1.3M ARR with 300,000 users. She discusses how Tally keeps customer support low and differentiates itself from other form builders. The conversation explores their unique pricing strategy and effective cold outreach within no-code communities. Marie emphasizes the importance of simplicity and user experience in product design while highlighting the challenges of transitioning free users to paying customers.
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Jun 4, 2024 • 31min

Episode 716 | Positioning Against Incumbents, Changing Your H1, How Tech Stack Affects Valuation, and More Listener Questions

Dive into the world of startups as insights flow about positioning against established competitors. Learn when to tweak your H1 for maximum impact and how your choice of tech stack could drastically alter your valuation. There's also a debate on whether to progress through the traditional steps or leap directly into launching a standalone SaaS. Plus, a compelling look into what truly enhances a startup's value beyond just tech—think branding and team. Perfect for entrepreneurs navigating their unique challenges!
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May 28, 2024 • 36min

Episode 715 | Best Uses of the Internet, a Book about Selling Your Company, and a Circus Show

Dr. Sherry Walling, a professional in organizing and performing circus shows, dives into the motivational magic behind the art form. She shares personal stories that highlight the internet's impact on connection and creativity. The conversation also covers upcoming projects, including a new book on selling a company, where they explore the emotional and practical aspects of business transitions. Listeners will find insights into the healing power of artistic expression, along with reflections on personal growth and community engagement.
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May 21, 2024 • 31min

Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

Rob dives into the nitty-gritty of acquiring competitors, discussing integration tactics and customer transition hurdles. He emphasizes the importance of HIPAA compliance in health tech for bootstrappers. The episode also highlights the challenges of hiring developer co-founders and the complexities of equity compensation. Furthermore, Rob offers insights on Total Reachable Market (TRM) to help entrepreneurs better assess their market potential. It's a treasure trove of practical advice for navigating the startup landscape!

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