Startups For the Rest of Us
Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (with Jordan Gal)
Mar 11, 2025
Jordan Gal, co-founder of Rosie and former founder of CartHook, dives into the world of AI-driven solutions for small businesses. He shares his journey from e-commerce to pivoting towards AI, discussing the challenges of finding product-market fit and the importance of rapid onboarding. The conversation explores how to quickly build an MVP in the AI landscape, the significance of adaptive feature sets, and the balance between creating a strong business model while ensuring fast growth. Gal's insights reveal the transformative potential of AI in entrepreneurship.
39:53
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Quick takeaways
- Jordan Gal emphasizes the importance of trial and error in achieving product-market fit amid rapidly evolving market conditions for AI-driven services.
- The self-serve onboarding experience implemented by Rosie allows users to realize instant value, significantly enhancing user engagement and retention rates.
Deep dives
Jordan Gall's Journey to Rosie
Jordan Gall reveals the evolution of his entrepreneurial journey, detailing his prior ventures, Cart Hook and Rally, which faced challenges in achieving sustained growth. After attaining product-market fit with Cart Hook and experiencing a downturn due to Shopify's constraints, Jordan transitioned towards developing Rosie, an AI answering service aimed at bridging communication gaps for small businesses. He emphasizes the importance of embracing trial and error and remaining adaptable in the face of market uncertainty, suggesting that financial backing can only create opportunities, not guarantee success. This journey reflects Jordan's resilient mindset, showcasing his ability to pivot and innovate despite the hurdles encountered.
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