Startups For the Rest of Us Episode 764 | Finding Hockey Stick Growth with an A.I. Wrapper (with Jordan Gal)
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Mar 11, 2025 
Jordan Gal, co-founder of Rosie and former founder of CartHook, dives into the world of AI-driven solutions for small businesses. He shares his journey from e-commerce to pivoting towards AI, discussing the challenges of finding product-market fit and the importance of rapid onboarding. The conversation explores how to quickly build an MVP in the AI landscape, the significance of adaptive feature sets, and the balance between creating a strong business model while ensuring fast growth. Gal's insights reveal the transformative potential of AI in entrepreneurship.
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CartHook, Rally, and Rosie
- Jordan Gal's CartHook, a Shopify checkout app, grew rapidly but was stunted by Shopify's platform changes.
- He then created Rally, an e-commerce checkout for non-Shopify platforms, which pivoted to Rosie, an AI voice agent.
Feeling Product-Market Fit
- Product-market fit feels like strong market pull, with customers actively wanting and demanding the product.
- It involves qualitative feedback and then quantitative data confirming the demand.
Rosie's Unexpected Value Proposition
- Rosie initially aimed to replace human receptionists.
- After launch, Jordan Gal realized it simply needed to outperform voicemail to achieve ROI, shifting the product focus.