MAFFEO DRINKS

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 52, I enjoyed chatting with Justin Medcraft, the Founder of Mate Maker Hard Kombucha. He brings a wealth of previous experience in Spirits and Beer. We discussed how to build demand for a start-up drinks brand, stand out amongst a sea of products, and focus on building momentum. I hope you will enjoy our chat. One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com Time Stamps 0:00 Introduction 2:04 Building Demand 3:49 Building Community: Brand Or Liquid? 6:15 Mate Maker Elevator Pitch 11:26 The Consumer Pitch 13:07 The Ring Road 19:39 Determining Direction 26:05 Home Turf Advantage 35:09 Growing Beyond Your Hometown 38:01 Outro About The Host: Chris Maffeo About The Guest: Justin Medcraft Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 051, I continued the conversation with Ilias Mastrogiannis from Episode 050 so feel free to listen to that as well. I hope you will enjoy our chat Time Stamps 0:00 Intro 0:15 Winning Large Retailers 5:28 Securing The Foundation 8:34 Non-Scalable Tasks 13:31 1% Better Everyday 17:57 The Necessity of Obsession 25:07 Wrap Up 27:24 Outro About The Host: Chris Maffeo About The Guest: Ilias Mastrogiannis Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 050 I had the pleasure of chatting with Ilias Mastrogiannis. He is the Founder of Distillery Nation Podcast and Mastrogiannis Winery and Distillery, based in Washington State, inspired by Greek tradition. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:51 Ilias' Podcast 3:59 Building Demand 5:30 Starting Product 6:46 Traditional Vs Modern Occasions 10:38 Ring Road of Messaging 16:23 Event Driven Messaging 20:26 Event Specialized Products 24:25 Dusty Vs Vibrant Categories 28:22 Primacy of Cocktail List? 30:52 Outro About The Host: Chris Maffeo About The Guest: Ilias Mastrogiannis Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.Time Stamps0:00 Intro0:14 Sustainable Packaging9:36 Selecting Sustainable Outlets?13:18 Role Of An Importer16:10 Ensuring Wholesaler Rotation20:00 Big Fish Small Pond, Small Fish Big Pond?23:19 Biggest Professional Change Becoming A Founder?31:38 Wrap-Up33:12 OutroAbout The Host: Chris MaffeoAbout The Guest: Stephanie Jordan Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he also runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that she has ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.Time Stamps0:00 Intro3:04 Bringing A Non-Trendy Category To Market5:54 Brand Or Liquid Led9:19 Target Occasion Vs Category14:58 Multi or Single Target Occasion24:11 Sustainability Messaging30:03 OutroAbout The Host: Chris MaffeoAbout The Guest: Stephanie Jordan Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 047 I continued the conversation with Jack Orr-Ewing from Ep. 046. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.Time Stamps00:00 Introduction00:14 Shifting Into Management6:52 Dangers of Overeating as a Brand9:48 Systematizing Selling To 100's of Bars25:21 Adapting To Local Ecosystems29:01 Best Brand Awareness Tools33:15 The Fools Gold of Big Brand Events38:23 Sponsoring Events: Invisible Downsides & How To Capitalize43:38 Ending SegmentAbout The Host: Chris MaffeoAbout The Guest: Jack Orr-Ewing Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.Time Stamps0:00 Introduction1:00 Building Demand5:09 Entering A New Market10:43 Selecting Bars15:11 Differentiating Your Brand For On-Trade23:08 Utilizing Portfolio To Enter Bars28:47 The Target Consumer31:45 The Duppy Share34:21 OutroAbout The Host: Chris MaffeoAbout The Guest: Jack Orr-Ewing Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 045, I continued the conversation with Francesco Sapienza from Episode 044. He disclosed some tips about Drinks Photography and unveiled the behind-the-scenes of working with some of the best bars and restaurants in NYC. It is also in video on Spotify and YouTube. Time Stamps 0:00 Introduction 0:22 A Food Photographer's Red Flags 6:39 Creating The Photograph 10:34 The Role of Light in Sales 16:24 Ensuring a Follow Up 20:04 The Value of a Professional 27:20 Photographic Tricks 29:33 Difference Between Food & Drink Shots 32:40 Taking Shortcuts 35:48 Best Color For Liquid 40:17 Pragmatic vs Aspirational Imagery 44:50 The Professional as an Educator 55:00 Ending Remarks 57:09 Outro About The Host: Chris Maffeo About The Guest: Francesco Sapienza Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episodes 044 I had the pleasure to chat with one of my best friends, Francesco Sapienza. He is a NYC-based Food & Drink Photographer. An Engineer by trade, he left a successful career in Stockholm, Sweden to pursue his dream in NYC. We spoke about how to best work with the different players in the hospitality ecosystem. I hope you will enjoy our chat. Time Stamps 0:00 Intro 2:09 About The Guest 3:57 Choosing a Niche 9:36 Choosing Your Target Customers 11:45 Photographer-Brand Communications 15:00 When The Customer Doesn't Know What They Need 20:00 Creating Demand As A Photographer 25:36 Outro About the Host: Chris Maffeo About the Guest: Francesco Sapienza Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel. André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles. Time Stamps 0:00 Intro 0:14 Global Travel Retail Logistics 7:55 Segmenting Airports 10:31 Local Airport Advantage 13:42 Airport Stakeholders 18:35 Staffing Airports 22:11 Identifying Your Consumer 34:42 Local vs. Standardized Airport Selection 41:07 Wrapping Up About The Host: Chris Maffeo About The Guest: Andre De Almeida Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com