MAFFEO DRINKS

Stephanie Jordan, Co-Founder of B-Corp Avallen Spirits and a sales & marketing consultant, shares her journey in launching a unique Calvados brand. She discusses the challenges of introducing an obscure spirit to the market and highlights the importance of sustainability in today’s drinks industry. Topics include transforming consumer engagement by simplifying choices and ensuring clear messaging around sustainability to combat greenwashing. Her insights on positioning Calvados as a sophisticated alternative in cocktails are particularly fascinating.

CEO of Duppy Share Rum, Jack Orr-Ewing, discusses efficient marketing spend, aligning route to market with brand stage, dangers of overeating as a brand, systematizing selling to bars, adapting to local ecosystems, best brand awareness tools, pitfalls of big brand events, and strategic sponsorship decisions.

CEO Jack Orr-Ewing shares insights on brand development, selecting bars, differentiating brands for on-trade, utilizing portfolio for market entry, and targeting consumers, with a focus on the journey of The Duppy Share Rum brand in the UK market.

Francesco Sapienza, a talented food photographer based in NYC, shares valuable insights into drinks photography and the fast-paced hospitality industry. He discusses the art of capturing enticing images in dim light and emphasizes the importance of teamwork and communication. Sapienza reveals how relatable visuals can resonate better with consumers than overly aspirational shots. He also highlights the role of education in enhancing brand connection and consumer loyalty, showcasing how storytelling elevates drink culture.

Francesco Sapienza, a NYC-based Food & Drink Photographer who left a successful engineering career in Stockholm, shares his journey into the culinary world. He discusses the importance of choosing a niche and targeting the right clientele. Francesco emphasizes the role of effective communication in the hospitality sector, helping brands understand the visual impact of photography. He also dives into how networking and personal connections helped him establish his brand in a competitive industry, all while creating demand for his unique photography style.

Drinks Industry Consultant André De Almeida discusses Global Travel Retail logistics, segmenting airports, identifying consumers, and local vs. standardized airport selections. He emphasizes the importance of staffing, understanding consumer motivations, and adapting strategies based on operational variances for successful brand building in this channel.

André de Almeida, a drinks industry consultant, discusses whiskey branding, education, and attracting new drinkers. Topics include wood's role, creating unique flavor profiles, cocktail recruitment strategies, and engaging with independent bottle shops for brand identity. A deep dive into building flavor from grain to cask and recruiting consumers.

In this chat, Arturo Isola, co-founder of Amazzoni Gin and an architect by trade, shares his inspiring journey of crafting Brazil's first gin. He discusses the unique challenges of blending Italian roots with Brazilian flavors while staying authentic. Arturo emphasizes the importance of commitment and integrity for entrepreneurial success, advocating for passion-driven projects over quick growth. He reflects on the emotional connection to distillation and invites listeners to explore Brazil’s vibrant spirit scene.

Julian Davies, founder of Ostara English vermouth and former senior marketer at major brands, shares insights on brand building in the drinks industry. He emphasizes the vital role of bartenders in creating authentic connections and developing brand loyalty. Topics include the dangers of misaligned KPIs, the importance of healthy metrics, and how storytelling can elevate a brand’s identity. Julian stresses the need for genuine experiences over vanity metrics, advocating for storytelling that resonates with consumers.

In a fascinating chat, Julian Davies, the founder of Ostara English vermouth, shares his extensive background in sales and marketing with major beverage brands. He delves into the importance of building brands through personal connections and the unique dynamics between large and small drinks companies. Julian discusses the balance of passion versus profit in creating a drinks brand and emphasizes the role of consistency in branding. His insights on adapting strategies to foster brand identity are both enlightening and inspiring for aspiring entrepreneurs.