058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants

Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat.

Time Stamps

0:00 Intro

0:51 About Steve

4:26 Brand Or Liquid Lead

6:34 Brand Story & Differentiation

12:28 Target Occasion

14:06 Creating Demand

16:57 Great Marketing, Bad Commercials

21:20 Beyond Categories

22:36 Breaking Into New Markets (Relationship Chaining)

28:07 Drinks Relationship Ecosystem

33:50 Outro

About The Host: Chris Maffeo

About The Guest: Stephen Myers

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com