Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
In Episode 52, I enjoyed chatting with Justin Medcraft, the Founder of Mate Maker Hard Kombucha.
He brings a wealth of previous experience in Spirits and Beer. We discussed how to build demand for a start-up drinks brand, stand out amongst a sea of products, and focus on building momentum.
I hope you will enjoy our chat.
One last thing: If you enjoy this podcast, you will also like the MAFFEO DRINKS Guides. You can subscribe free or paid on maffeodrinks.com
Time Stamps
0:00 Introduction
2:04 Building Demand
3:49 Building Community: Brand Or Liquid?
6:15 Mate Maker Elevator Pitch
11:26 The Consumer Pitch
13:07 The Ring Road
19:39 Determining Direction
26:05 Home Turf Advantage
35:09 Growing Beyond Your Hometown
38:01 Outro
About The Host: Chris Maffeo
About The Guest: Justin Medcraft
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
MAFFEO DRINKS: Built Bottom-up