Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
In episode 57, we've created a cross-episode with the Park Street University Insider Podcast.
I spoke to Emmett Strack, and we dived into the latest 2024 trends in the drinks industry.
We compared the US and Europe, talking about the cross-pollination of trends in the cocktail scene,
and in the overall bottom-up trade.
I hope you will enjoy our chat.
Time Stamps
0:00 Intro
2:16 Role of Convenience & Occasion
8:51 Ascension of Flavor
15:38 Pressurization
18:35 On-Trade In Europe
23:05 Euro Cocktail Trends
30:51 Gen Z & Drinking Occasion
36:42 Euro Drinking Categories
41:41 American Drinking Trends
46:14 Outro
About The Host: Chris Maffeo
About The Guest: Emmett Strack
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
MAFFEO DRINKS: Built Bottom-up