

The Online Course Show
Jacques Hopkins
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Episodes
Mentioned books

20 snips
Jun 27, 2023 • 1h 12min
203: From Canvas to Cash: Inside a Thriving Course Business Helping Artists Profit (featuring Cory Huff)
Cory Huff, founder of theabundantartist.com, helps artists monetize their art. He shares his journey from a marketing job to creating The Abundant Artist and the struggle of leaving his day job. The podcast also covers the evolution of the online course business, staying up-to-date with trends, taxes, hiring struggles, and staying relevant by connecting with customers.

Jun 14, 2023 • 1h 13min
202: Email Deliverability, Email List Housekeeping, & More About Email! (featuring Kay Peacey)
In this podcast, Jacques Hopkins interviews email deliverability expert Kay Peacey. They discuss how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on improving email deliverability immediately and dispels common misconceptions. The guest also talks about her membership model for ActiveCampaign users and introduces Bonjouro, a personalized video messaging software.

May 30, 2023 • 1h 1min
201: How She Generated $1 Million in Course Sales in Less Than 2 Years (featuring Dr. Rachel Gainsbrugh)
Dr. Rachel Gainsbrugh, a healthcare professional, shares her journey of making $1 million in course sales in just 2 years by selling online courses on short-term property rentals. They discuss validating ideas, market research, and offering high-value services. Rachel shares her journey of burnout in healthcare to successful real estate investing and coaching. Jacques and Rachel explore course offerings, lead magnets, and common mistakes to avoid. They emphasize the importance of pre-marketing and targeting a specific audience. They also discuss software tools for business and finding success in a niche market.

53 snips
May 9, 2023 • 1h 2min
200: Pat Flynn & Jacques Discuss a Revolutionary New Way to do Courses
In this episode, we explore the world of online courses and communities with Pat Flynn, from "Smart Passive Income". Pat is a seasoned entrepreneur who has learned from his experiences in building online courses that offer accountability and commitment to help people achieve specific results, quickly. Pat shares his journey of developing a community-powered course to solve scalability issues and increase engagement, all while building relationships with each other.
Key Takeaways:
- The importance of creating a sustainable channel that keeps subscribers engaged.
- The success of personalized, cohort-based courses for students.
- Combining cohort-based and online courses to create scalable, personalized learning experiences.
- The value of understanding team members' Enneagram types to improve communication and foster collaboration.
- Creating videos that appeal to the audience, rather than just aiming to satisfy the algorithm.
- The value of integrating the community's value into online courses to increase engagement and promote completion rates.
- The success of online courses in scaling teaching to help multiple people achieve their desired results.
Key Moments:
- Pat shares his experience in developing online courses and communities.
- How personalized courses and Enneagram personality and preferences helped improve the way the team works together.
- The importance of creating videos that appeal to the audience to capture their attention and increase engagement.
- Understanding community values and integrating them into online courses to create better learning experiences.
- The impact of sustainable online courses on scaling and achieving specific results to solve problems.
Conclusion:
Building sustainable online courses and communities that serve is crucial in this digital age. Pat Flynn’s experience in developing personalized, cohort-based courses and Community Powered courses highlight the importance of engaging subscribers and promoting completion rates. Intertwining the community’s values into courses has helped create a better learning experience and increased engagement. These insights help entrepreneurs to create scalable and effective courses that achieve tangible results to solve problems.

15 snips
May 2, 2023 • 1h 23min
199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth)
John Ainsworth from https://datadrivenmarketing.co/ joins us today to talk about how to 2x to 5x your course sales, with the same course and the same traffic. This is all about how to optimize your funnel and offers!
KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi.com/

81 snips
Mar 21, 2023 • 1h 7min
198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)
Brice Gump runs a successful ad agency where he helps course creators scale through paid ads. On today's episode Brice shares with us why course creators fail with ads and what to do instead.

17 snips
Mar 7, 2023 • 56min
197: Why Webinars Are Still Crushing it in 2023 for Course Sales (featuring Paul the Trombonist)
Webinar master Paul Nowell, aka Paul the Trombonist, shares his insider secrets to his 7-figure webinars. They discuss improving webinars, differentiating trombone education, realizing success in online music education, pricing components of a premium offer, and building an amazing webinar. They also cover choosing and customizing online platforms for course sales.

Feb 21, 2023 • 1h 10min
196: 7-Figures a Year Teaching Photography Online & Retiring to the Beach (featuring Brittany Bruce)
Brittany Bruce went from school teacher, to stay-at-home mom, to 6-figure photographer, to 7-figure course create, to retiring to the beach all in the matter of a few years. Listen in to hear her story.DEADLINE FUNNEL offer: Get 30 days free: https://deadlinefunnel.com/ocg

61 snips
Feb 7, 2023 • 1h 55min
195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)
Guest Spencer Russell, teaching toddlers how to read, returns to talk about using Instagram and TikTok to sell courses. They explore content strategies, handling haters and negative comments, webinar conversion, mindset, and burning bridges for success.

11 snips
Jan 25, 2023 • 33min
194: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do (& Join Me While I Actually Do It This Year)
http://iwantgenesis.com/


