In today’s episode, I’m chatting with Kevin and Jason from eCommerce Uncensored. Kevin and Jason have been working together for over 18 years now, so they know a thing or two about marketing. Join us for an awesome conversation around Facebook ads, knowing your customer, and the power of partnering up. “We worked at it. We failed a lot. We created our own course… it completely flopped. Spent a ton of money. But it was a huge learning experience. And that’s what everything that led up to this point has been.” - Kevin, eCommerce Uncensored In This Episode, We Talked About: (0:55) Catching up with Dr. K (6:00) Platform updates and migration (9:30) What’s my retail therapy? (11:50) Introducing the guys from Ecommerce Uncensored (13:35) Journal of Wildlife Photography (19:50) The one thing that’s most important (22:27) Giveaways and the legalities (33:00) Where’d you start? (35:00) Running Facebook ads and ROI (48:15) The power of partnering up (55:45) Why did Kevin and Jason's course flop?! (1:02:12) The buying decision discussion (1:04:10) The benefit of Facebook groups (1:08:45) Apple updates and Facebook (1:50:50) Parting words (1:18:27) Dr. K’s takeaways (1:21:40) A giveaway idea (1:35:38) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Ecommerce Uncensored Journal of Wildlife Photography Resources and Recommendations: Jacques’ Episode with Ecommerce Uncensored Alesis Recital Keyboard Alesis Review Paul Bright Design Agency BuddyBoss LearnDash Post-its Whiteboard Finance Russell Brunson WooCommerce Abbey Ashley’s Episode Dave Ramsey News Feed Eradicator Facebook Pixl Nate Dodson’s Microgreens Course Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m chatting with online course creator and fellow podcaster Lauren Wrighton. Lauren is an excellent example of doing one thing and doing it well. Her simple approach to her niche, her funnel, and her course make for a super-streamlined process. Sit back, relax, and enjoy! “Talk to the real people. Listen to what they're actually saying. Listen to the words that they’re using. Because when you use their words back at them, they’re like, ‘He or she gets me. They’re listening to what my real concerns are.'” - Lauren Wrighton In This Episode, We Talked About: (1:10) Val’s piano progress (5:18) An update on our current and future projects (6:24) Dr. K’s crazy Lyme Disease story (13:00) Introducing Lauren Wrighton (14:20) Who does Lauren help? (16:02) So, what is a Podcast Manager and what do they do? (19:53) Audio editing software (22:58) How do people enter Lauren’s world? (24:45) Lauren’s webinar (29:20) The goal of the funnel (32:50) Marketing after the deadline (35:35) Who did Lauren learn from? (37:03) So, what’s inside the course? (39:00) How the course came to be (42:30) Lauren shares a cool impact story (44:04) Overcoming roadblocks (45:02) The day-to-day (48:47) What would Lauren do differently? (49:45) Lauren’s advice (51:55) Dr. K’s takeaways and BTBD (Break The Bachelor's Degree) (54:45 ) Who should have a podcast? (1:00:00) How we get guests for The Online Course Show (1:05:15) Dr. K. finds a great opportunity for a prank (1:08:50) Overcoming the fear of overwhelming your customer’s inbox (1:16:56) Wrapping Up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Lauren’s Course Lauren’s Website Lauren’s Podcast Resources and Recommendations: Patient Zero Podcast David’s Lyme Disease Video Parrot Padcaster Audacity Audition Descript Abbey Ashley’s Episode Gina Horkey’s Episode ConvertKit Deadline Funnel Haley Burkhead Teachable Jonathan Mendonsa’s Talent Stacker Lindsay Marsh’s Graphic Design Course Graham Cochrane Podcast Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

In today’s episode, I’m talking with Shayna Oliveira, podcaster and creator of EspressoEnglish.net. Shayna has created a thriving online course business teaching others English on their own schedule. We dive into how the business was born, the pandemic’s effect on her business, and asking the question, “How reversible is this?” Enjoy! “Take action. The best way to learn is to implement and then see what works or doesn’t work for your niche or your audience. It’s great to learn strategies from mentors and role models, but it's only by putting them into practice that you’re going to see are they going to work for you... Treat it like an experiment.” -Shayna Oliveira In This Episode, We Talked About: (0:42) Dr. K.’s Date Day and Val’s latest course purchase (1:36) My physical packs for Piano In 21 Days (6:50) My first student on the new platform (10:20) Learning with the Bootcamp Ride-Along (12:25) What’s next? (14:30) What about the Facebook group? (16:04) David’s Dumb and Dumber video tip (19:19) Introducing Shayna (22:29) Doing it the hard way (23:38) The end game and starting a business (25:55) A false start and a real start (30:08) An idea from a podcast and a college (34:55) How does Shayna help (38:43) Course vs. Tutor (41:07) A decision against community (43:20) How reversible is this? (48:06) Shayna’s podcast (50:52) Knowing when to take the business full-time (54:00) The Pandemic Effect (57:48) Shayna’s software stack (1:03:27) Experimenting with Ads (1:08:00) Shayna’s day-to-day (1:10:05) Staying consistent (1:14:40) Podcast passion project (1:18:15) Shayna’s advice (1:20:08) David’s Takeaways (1:30:27) David, the expert on his own opinion (1:33:35) Cryptocurrency tangent (1:40:19) Facebook ad strategy (1:43:00) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show. Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Shayna’s Course Shayna’s Podcast Shayna’s Youtube channel Resources and Recommendations: ActiveCampaign Tropical MBA Podcast MemberMouse WP Fusion LearnDash BuddyBoss Zapier Show Her Off WordPress Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

Today, I’m sitting down to chat with the guys from Hustle and Flowchart. Matt Wolfe and Joe Fier have been working together in different capacities since 2007. Matt and Joe share their thoughts on Clubhouse, learning from failures, using your superpowers to monetize an audience, and having a successful partnership. Lots of great takeaways from these guys, so enjoy! “Here's what I realized…  the good ideas and the good conversations, they don't stop. There’s always going to be one going on.” - Matt Wolfe In This Episode, We Talked About: (0:45) An update on my new course and platform launch (3:57) Will Dr. K’s wife finally be joining my course? (6:57) Introducing today’s guests and how I linked up with them (8:20) Welcoming Matt and Joe (10:32) What are Matt and Joe most proud of? (16:22) Money vs. impact (19:38) How Matt and Joe ended up working together (24:30) Being comfortable and losing the filters (29:55) The two-headed dragon (31:46) A brief beer detour (34:04) The key to a successful partnership (37:15) Tapping into your superpowers (41:50) The simplicity of growing an audience (44:29) Monetization options (47:15) Matt and Joe’s membership (51:06) So... where’s the course? (1:00:04) Clubhouse and Tyrese Gibson (1:09:48) Matt and Joe’s favorite tools for business (1:17:00) Dream 100 (1:23:05) Where to find Matt and Joe (1:26:21) David’s thoughts and takeaways (1:32:09) Should I share my first video? (1:35:20) Bartering and the roof story (1:38:50) David’s Clubhouse animosity and an alternative platform (1:43:30) Am I leaving ClickFunnels? (1:45:41) David and I discuss our Dream 100 (1:49:19) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial   Guest Links: Hustle and Flowchart Podcast PodHacker (*course coming soon!) Find Joe on all platforms @joefier Find Matt on Clubhouse @mattwolfe and all other platforms @mattrwolfe   Resources and Recommendations: Deadline Funnel Nate Dodson Austin Netzley From 6 to 7 Figures The 4-Hour Workweek Rich Dad Poor Dad Tony Robbins Frank Kern Russell Brunson Ryan Dice DISC Assessment Kolbe Assessment Dan Norris Clubhouse News Feed Eradicator Loom Sparktoro Moz DropFunnels ThriveCart MembersPRO ActiveCampaign ConvertBox LearnDash BuddyBoss Headliner Graham Cochran ChooseFI Mark Kaiser Stereo Zapier Stripe Darknet Diaries Mooview Lime Link Jim Collins Gary Vaynerchuk Dream 100   Jacques’ Courses: Piano in 21 Days   David’s Courses: Wellness Program Expert

Today, I’m talking with former Google project manager turned "Art Scientist" weaver, Tien Chiu. When she fell in love with weaving over ten years ago, she never imagined it would become her career. Tien shares about turning her passion into a successful online course, the benefit of making mistakes, and how her wedding dress landed in a museum. Hope you enjoy! “...I know if it's my dream course, it's probably a lot of other people's dream course.” - Jessica Rose In This Episode, We Talked About: (1:17) Candy bowl catch-up (4:33) Paying it forward and the power of teaching others (7:37) Tools I’m enjoying (13:18) What’s causing the increase in The Online Course Community Facebook group? (16:20) Let’s talk about weaving (19:10) What and who does Tien teach? (28:20) Success in online courses (29:39) Free vs. paid classes (33:13) Live launching (36:58) Moving students from free to paid classes (39:13) Motivating students in free courses (40:32) Why live? (43:52) What would Tien do differently? (45:50) Making the move from tech to weaving (50:00) What if it didn’t work out? (52:25) Educating people on a problem they didn’t know they had (55:58) Tien’s advice on making mistakes (56:58) Her wedding dress and how it ended up in a museum (59:35) What does being a successful course creator mean to Tien? (1:01:55) More advice for course creators (1:04:08) Where to find Tien (1:04:28) David’s thoughts (1:06:06) Momentum and getting the party started (1:08:30) David, the Doner Kebab King of America (1:10:11) Buying email blasts/ads for your niche (1:15:02) David and I share our engagement stories (1:23:05) Branding yourself and David’s new title for me (1:25:21) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Tien Chiu’s Warp and Weave Tien Chui’s website Resources and Recommendations: News Feed Eradicator BuddyBoss YouTube Freedom Auphonic My Interview with Success With Soul My Interview with E-Commerce Uncensored Thinkific Zoom Seth Godin The 4-Hour Workweek Traffic Secrets Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

Today, I am sitting down with online jewelry course creator Jessica Rose. Jessica has been teaching jewelry-making for over ten years through physical and online courses. Now fully online, Jessica shares her techniques for launching strong, planning and strategizing for the year, and how to sell and serve more to your existing customers. Enjoy! “...I know if it's my dream course, it's probably a lot of other people's dream course.” - Jessica Rose In This Episode, We Talked About: (0:43) Thoughts on our intro (5:48) Recording updates (8:56) Update on David’s financial question (13:08) Introducing Jessica Rose (14:08) Who does Jessica help and how? (16:16) How it started (17:56) Covid and the pivot (23:33) Transitioning the team (24:52) Jessica’s secret to launching (27:25) Setting a goal and doubling it (35:01) Course vs. membership, or both? (39:05) What lights Jessica up the most? (40:45) What does her day-to-day look like? (43:34) Finding and keeping good staff (47:07) A first taste of success (51:52) Using YouTube to build community (54:51) Jessica’s top traffic sources (58:11) Trying the 9-5 (59:56) Using Instagram and TikTok (1:01:35) Jessica’s strategy and planning technique (1:07:16) Where to find Jessica (1:08:18) Welcome back/ David’s thoughts (1:09:41) Mindset techniques (1:11:54) The importance of building a loyal audience (1:16:16) Repurposing content and pondering TikTok (1:19:43) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial   Guest Links: Jessica’s website Jeweller’s Academy Instagram   Resources and Recommendations: Hardcore History Piano Tone Nate Dodson’s Microgreens Course Amy Porterfield’s Podcast Tony Robbins Jay Shetty Elise Darma TikTok Youtube Episode 61 Episode 167 Episode 168   Jacques’ Courses: Piano in 21 Days   David’s Courses: Wellness Program Expert

Today I have the pleasure of sitting down to chat with podcast listener and super-niche course creator Neil Benson. Neil shares about his corporate background, how he became a course creator, his experience with B2B marketing, and why he uses LEGO to explain very complex concepts within his niche. We also discuss how Neil measures success and what 2021 holds for his course. Enjoy! “First of all, go for it. A lot of the hang-ups that people have are just about getting started, getting that first course out there.” - Neil Benson In This Episode, We Talked About: (0:53) Good news and bad news (1:06) Recording courses (5:54) What’s going on with David? (6:36) Camera chat (9:50) What does David’s true crime story have to do with online courses? (12:16) More about today’s guest, Neil Benson (14:03) Welcoming Neil and talking about Neil’s niche (16:20) How did Neil end up with an online course? (20:30) Obstacles and Shiny Object Syndrome (23:44) Using LinkedIn as a traffic source (26:33) Where did the brand name Customery come from? (27:52) What’s the deal with the LEGOs? (31:47) Neil’s take on New Zenler (33:14) Using Bonjoro (37:07) Where does Deadline Funnel come in? (44:36) B2B or B2C (47:58) Neil’s student experience (50:42) How does Neil measure student success? (52:09) Neil’s Why (54:25) So, what’s the accent, Neil? (56:14) Neil’s podcast (58:28) Neil’s advice to new course creators (59:31) What does 2021 look like for Neil and his courses? (1:00:42) My advice for Neil (1:05:44) David breaks down SCRUM vs. Waterfall (1:10:00) My project manager past (1:11:28) David’s experience with Waterfall and what he plans to do going forward with his course (1:12:28) The benefit of using a beta group (1:13:20) Putting yourself out there (1:18:46) The big vein in David’s forehead (1:21:04) My favorite joke (1:22:22) Using Bonjoro as part of the sales funnel (1:25:48) Do couples talk to each other about buying decisions? (1:28:52) Gift giving as part of online courses (1:30:06) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Neil’s website Resources and Recommendations: Parrot Padcaster Canon T6i Canon T7i Sigma Prime Lenses Nifty 50 Lens Sporty’s Private Pilot Learn To Fly Courses Outside Article on The Barefoot Bandit Barefoot Bandit: The True Story of Colton Harris-Moore, New American Outlaw Amy Porterfield’s Digital Marketing Academy Bryan Harris’s Growth University LinkedIn LEGO The 5 Love Languages New Zenler Zapier CovertKit Deadline Funnel Smart Passive Income Double Your Freelancing Amazing Apps Upwork Big Brothers Big Sisters of America Episode 110 Episode 111 Episode 152 Episode 161 The 4-Hour Work Week Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

Welcome back to The Online Course Show! Today, I’m chatting with Amanda Overs. Amanda has been teaching others to make their own shoes for over ten years and recently launched her first online course. We discuss the importance of community, overcoming barriers, and learning to pivot. Enjoy! “If an idea just doesn't work and I put heaps of energy into it... Okay, it doesn't work. On to the next.” - Amanda Overs In This Episode, We Talked About: (0:44) David is super chuffed about today’s interview (1:40) Revisiting the podcast format (2:57) Weekly update (4:41) The Clubhouse train (8:07) Another platform?! (10:26) About Amanda (11:30) Why shoes? (11:52) How the online course happened (14:02) But why would anyone want to make their own shoes? (16:30) Why has creating an online course been on the list? (17:10) Launch strategy and using existing curriculum (19:43) Evolving to simplify (21:42) Trial and error (24:15) Overcoming supplier issues and other barriers to entry (29:20) Community and platform chat (35:19) The importance of your community (38:23) One of my students made that? (41:40) Being okay with failure (44:00) What would Amanda have done differently? (45:31) Traffic sources (50:15) Is there anything I can help Amanda with? (52:51) Realizing the potential (59:24) Where to find Amanda (59:58) Welcome back/ David’s thoughts (1:02:09) Pivoting and addressing barriers (1:07:04) Online courses as a date night? That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Resources and Recommendations: Upwork Clubhouse OnZoom Episode 161 Teachable Kajabi BuddyBoss LearnDash Thinkific Mighty Networks Life As Paper Date Night in a Box Financial Peace University Melt: Massage for Couples Angela Fehr Michael O’Neal Annie’s course Liz’s course Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert

On today’s episode, I’m sitting down to chat with Andrew Seguin about his online course success. Andrew is consistently making five-figures per month with his course. He shares his wisdom on using Facebook ads, fixing your mindset, and more. Did I mention that Andrew is only 18? There’s so much we can learn from this guy! Enjoy! “The truth is you can do it... you just have to fix your mindset.” - Andrew Seguin In This Episode, We Talked About: (0:40) David’s social media detox attempt (3:53) Water cooler talk (6:18) Piano In 21 Days milestone (9:14) Podcast growth for 2020 (11:48) Introducing Andrew Seguin (12:49) Andrew’s story (14:18) First glimpse into entrepreneurship (16:16) An epiphany moment (18:38) YouTube channel revisited (19:49) Building on past experience and finding motivation and inspiration (23:02) Andrew’s influences and the importance of mindset (25:26) Finding success (28:50) Another business low (30:03) I was funnel-hacked (32:00) Facebook ad strategy and testing ads (36:52) Andrew shares a student success story (37:26) So, what is fingerstyle guitar? (39:07) What’s next for Andrew? (42:20) Handling the haters (44:58) Andrew’s advice on imposter syndrome (48:04) Battling the time sucks (51:11) Where does Andrew want to be a year from now? (53:43) Tools and books Andrew recommends (58:49) A last piece of advice (1:03:00) What were David and I like at 18? (1:04:47) Will my daughters be entrepreneurs? (1:07:43) David shares his success with Facebook ads (1:14:52) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Fingerstyle Guitar Academy Resources and Recommendations: Freedom App The Year of Less Nate Dodson’s Microgreens Course My interview with Smart Passive Income My interview with ChooseFI Episode 161 Episode 164 MailChimp TrustPilot Typeform Deadline Funnel Product Launch Formula ManyChat Deigo Davila’s Udemy Course ActiveCampaign LearnDash BuddyBoss Profit First Unshakable Expert Secrets Total Recall The Great Brain Expert Secrets Watermelon Explosion ad Show Her Off Bigspy Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert

Today we are sitting down to chat with Austin Netzley, author of From 6 to 7 Figures! Austin shares with us about his journey into entrepreneurship, practical steps for growing your business exponentially, and how his book and coaching programs can help online course creators like you. Enjoy! “ We can only rely on hustle and muscle so much.” - Austin Netzley In This Episode, We Talked About: (0:34) A beard trim and a tidy office (2:57) Did David do his homework? (8:57) I share a student success story (10:26) Theresa and Billy Joel (13:42) Did I earn 7-figures in 2020? (14:49) How I linked up with today’s guest (16:34) Let’s meet Austin (17:00) Start with “the why” (20:27) Financial Perspective: Revenue vs. Profit (24:59) Austin’s story (28:45) Entrepreneurship journey (29:45) So, what is Austin’s book about? (32:28) Systems and teams (35:50) Who does Austin help? (40:10) The 72 Hour Rule (43:00) The power of the daily huddle (47:28) I asks the Office Space question: “What would you say you do here?” (51:00) Austin’s hiring method (53:22) Why write a book? (55:25) Should I write my own book? (56:47) The importance of assets (59:00) Discussing the book funnel (1:02:45) Austin shares two student success stories (1:06:11) Austin’s coaching programs (1:11:23) The coolest thing Austin’s been able to do (1:12:53) Where to find Austin and a giveaway (1:15:23) Discussing the interview and David’s thoughts (1:19:12) Michael Scott and the Peter Principle (1:21:25) The Howard Shultz story (1:23:23) XDS system (1:25:08) David’s take on Austin’s hiring method and a football tangent (1:30:43) Revisiting the topic of whether I will ever write a book (1:35:50) Wrapping up and teasing changes coming to Next Level Courses in 2021 That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: From 6 to 7 Figures 2X Business Coaching Email Austin Resources and Recommendations: The 4-Hour Workweek Profit First EntreLeadership Episode 79 Episode 98 Episode 163 Episode 160 Leave a review on Apple Podcast Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days Email Me David’s Courses: Wellness Program Expert