195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)
Feb 7, 2023
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Guest Spencer Russell, teaching toddlers how to read, returns to talk about using Instagram and TikTok to sell courses. They explore content strategies, handling haters and negative comments, webinar conversion, mindset, and burning bridges for success.
Understanding the differences between Instagram and TikTok helps creators tailor content and build trust with their audience.
Building a successful online course business requires creating high-quality courses and implementing effective marketing strategies on social media platforms like Instagram and TikTok.
Being authentic and true to oneself when creating content is crucial for building trust, engaging the audience, and driving traffic to products and services.
Deep dives
Importance of Differentiating Instagram and TikTok
The speaker emphasizes the importance of recognizing the differences between Instagram and TikTok as platforms. While both are valuable for content creation and community-building, Instagram is more community-focused with features like stories and DMs. TikTok, on the other hand, is more likely to reach new audiences and requires content that quickly grabs attention. Understanding these differences helps creators tailor their content for each platform and build trust with their audience.
Success with Online Courses
The podcast episode features a guest, Spencer Russell, who has built a successful online course business teaching toddlers to read. His journey started when he realized he wanted more out of his career and saw the potential to impact more people through online courses. By putting in the time and effort to create high-quality courses and implementing effective marketing strategies on social media platforms like Instagram and TikTok, Spencer has been able to generate consistent sales and help parents teach their children to read at a young age.
Benefits and Challenges of Short Form Content
Short form content platforms like Instagram and TikTok offer benefits, such as faster results and easier content creation. However, it's important to note that the traffic from these platforms may be more transient compared to other strategies like SEO or podcasting. Building a following and getting people off the platform requires providing valuable content consistently, fostering trust with the audience, and strategically using Instagram Stories to direct traffic to a website or funnel. While short form content can be a great entry point, diversifying traffic sources and exploring other platforms like YouTube is recommended for long-term growth.
Importance of Authenticity and Personal Branding
The speaker emphasizes the importance of being authentic and true to oneself when creating content. Trying to imitate trends or be someone else can lead to a lack of connection with the audience. It's crucial to show up as oneself, be unique, and communicate the value and benefits of the content being shared. By doing so, creators can build trust, engage their audience, and ultimately drive traffic to their products and services.
The Importance of Commitment and Burning the Bridge
Spencer emphasizes the significance of fully committing to a venture and burning the bridge behind you. He believes that many people fail because they don't fully commit and make excuses for their lack of success. Spencer encourages individuals to evaluate their past behavior and determine if they are truly dedicated or prone to quit. He urges them to either burn the bridge and go all-in or quit now if they can't fully commit.
The Future Vision for the Business
Looking ahead to 2024, Spencer envisions his business becoming the best beginning reading program in the world. He acknowledges that the journey is like walking down a highway with a flashlight, only able to see a little bit ahead at a time. However, he is confident that the business will continue to evolve and improve. Spencer plans to enhance the flashcards, add behavior course components, create books, and refine the webinar funnel. His ultimate goal is to impact literacy and education on a large scale.
Spencer Russell first joined the podcast in episode 181 with his remarkable story about his online course business teaching toddlers how to read (toddlersread.com). He's back today to give an update on the past year. We talk about Instagram, Tiktok, Webinars, Mindset, and more!
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