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The Online Course Show

195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)

Feb 7, 2023
Guest Spencer Russell, teaching toddlers how to read, returns to talk about using Instagram and TikTok to sell courses. They explore content strategies, handling haters and negative comments, webinar conversion, mindset, and burning bridges for success.
01:55:14

Episode guests

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Quick takeaways

  • Understanding the differences between Instagram and TikTok helps creators tailor content and build trust with their audience.
  • Building a successful online course business requires creating high-quality courses and implementing effective marketing strategies on social media platforms like Instagram and TikTok.

Deep dives

Importance of Differentiating Instagram and TikTok

The speaker emphasizes the importance of recognizing the differences between Instagram and TikTok as platforms. While both are valuable for content creation and community-building, Instagram is more community-focused with features like stories and DMs. TikTok, on the other hand, is more likely to reach new audiences and requires content that quickly grabs attention. Understanding these differences helps creators tailor their content for each platform and build trust with their audience.

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