195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)
The Online Course Show
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Shifting Content Strategy on Instagram
They discuss the shift from focusing on visually appealing content to providing valuable and easily understandable content on Instagram, attributing the growth and viral videos to this shift. They also talk about their data analysis process, emphasizing the importance of watch time and their approach of A/B testing and making adjustments based on the analytics before posting on Instagram.
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