The Online Course Show

197: Why Webinars Are Still Crushing it in 2023 for Course Sales (featuring Paul the Trombonist)

17 snips
Mar 7, 2023
Webinar master Paul Nowell, aka Paul the Trombonist, shares his insider secrets to his 7-figure webinars. They discuss improving webinars, differentiating trombone education, realizing success in online music education, pricing components of a premium offer, and building an amazing webinar. They also cover choosing and customizing online platforms for course sales.
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ANECDOTE

The Power of Email

  • Paul Nowell initially gave away his trombone album in exchange for email addresses, not understanding their value.
  • A year later, one email to this list generated $6,000 in sales for his trombone method book.
ADVICE

Creative Content Strategies

  • Use creative strategies like songs about trending topics to gain attention and traffic.
  • Leverage platforms like blogs and social media for wider reach and brand awareness.
ADVICE

Leveraging Viral Content

  • Create viral content related to your niche, like "Facts about the Trombone."
  • Retarget viewers of this content with ads for your products or services.
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