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197: Why Webinars Are Still Crushing it in 2023 for Course Sales (featuring Paul the Trombonist)

The Online Course Show

CHAPTER

Building an Amazing Webinar

In this chapter, they discuss the process of creating a successful webinar by identifying customer objections, providing evidence and positioning their program as the best solution. They highlight the importance of case studies, statistics, and stories to engage the audience. The chapter also covers the strategy of using captions, testimonials, and open loops to maintain viewer attention.

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